| ADVERTISING | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PRL1601 | Analytical Thinking and Creative Industries | Fall | 3 | 0 | 3 | 6 |
| Language of instruction: | English |
| Type of course: | Must Course |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Assoc. Prof. EDA ÖZTÜRK |
| Course Objectives: | The goal of this course is to help you learn to perceive multiple possibilities when considering an issue rather than being limited to routine responses. We’ll address creative marketing communication in this class, but more importantly we’ll seek to understand creativity in general. In this process critical thinking is an essential skill for effective problem-solving, including making clear decisions and conclusions. Therefore this course analyzes the components of arguments and helps students evaluate them from their own perspectives. During the class a presentation of theoretical approaches to the creative process is followed by concrete examples of how others have applied creative solutions to specific problems in written communication, visual communication and persuasive encounters. This course will depend on the effective interaction between the instructor and students. Therefore, you’re going to DO as well as study. By the end of the course you will be able to realize creative communication solutions to different business or marketing problems within the light of integrated communications and critical thinking. Topics covered in this course include but are not limited to: Creativity theories and concepts, semiology, advertising, structure of advertisements, among others. |
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The students who have succeeded in this course; 1. Understand and analyze major theories and current issues in the field of creativity. 2. Apply and demonstrate specific techniques to enhance personal creative abilities and effectively communicate ideas with confidence. 3. Evaluate and synthesize a modern understanding of the creative person, the creative process, and techniques for enhancing creative functioning. 4. Identify and assess personal creative strengths and weaknesses, with the aim of improvement. 5. Develop and improve skills in creative thinking (e.g., sensitivity to problems, fluency, flexibility, originality, and elaboration) through practice in visual and verbal exercises. |
| In this course, we will explore creative marketing communication, but our primary focus will be on understanding creativity as a broader concept. Critical thinking will play a key role in effective problem-solving, enabling students to make well-reasoned decisions and draw clear conclusions. To support this, the course will examine the elements of arguments and guide students in evaluating them from their own unique viewpoints. Students are expected to defend and justify their arguments in group discussions. |
| Week | Subject | Related Preparation |
| 1) | Introduction | Course Schedule Review |
| 2) | Creative Thinking Strategies: Thinking visually. | Required reading: How to Get Ideas? pp.15-57 |
| 3) | Creative Thinking Strategies: Thinking visually. | Required reading: How to Get Ideas? pp.59-89 |
| 4) | Yaratıcı Düşünme Stratejileri: Akıcı düşünme. | Required reading: How to Get Ideas? pp.91-127 |
| 5) | Creative Thinking Strategies: Thinking fluently. | Required reading: How to Get Ideas? pp.129-163 |
| 6) | Creative Thinking Strategies: Making novel combinations. | Keep Going, pp.1-50 |
| 7) | Creative Thinking Strategies: Making novel combinations. | Keep Going, pp.51-119 |
| 8) | Creative Thinking Strategies: Connecting the unconnected. | Keep Going, pp.122-201 |
| 9) | Creative Thinking Strategies: Connecting the unconnected | |
| 10) | Creative Thinking Strategies: Looking at the other side. | |
| 11) | Creative Thinking Strategies: Looking in other worlds. | Required reading: Steal Like an Artist pp.1-26 |
| 12) | Creative Thinking Strategies: Looking in other worlds. | Required reading: Steal Like an Artist pp.27-61 |
| 13) | Yaratıcı Düşünme Stratejileri: Bakmadığını bulma. | Required reading: Steal Like an Artist pp.64-97 |
| 13) | Yaratıcı Düşünme Stratejileri: Bakmadığını bulma. | Required reading: Steal Like an Artist pp.64-97 |
| 13) | Yaratıcı Düşünme Stratejileri: Bakmadığını bulma. | Required reading: Steal Like an Artist pp.64-97 |
| 14) | Creative Thinking Strategies: Finding what you are not looking for. | Required reading: Steal Like an Artist pp.98-151 |
| 14) | Creative Thinking Strategies: Finding what you are not looking for. | Required reading: Steal Like an Artist pp.98-151 |
| 14) | Creative Thinking Strategies: Finding what you are not looking for. | Required reading: Steal Like an Artist pp.98-151 |
| Course Notes / Textbooks: | Back of the Napkin: Solving problems and selling ideas with pictures, Dan Roam, Portfolio; Expanded Edition. Other required readings will be uploaded to students via Itslearning. If you cannot access any material, please contact the instructor of the course. |
| References: | How to Get Ideas? Jack Foster, Berrett-Koehler Publishers Steal Like an Artist, Austin Kleon, Workman Publishing Keep Going, Austin Kleon, Workman Publishing Oliver Sacks, The Man Who Mistook His Wife for a Hat, Vintage Flow, Mihaly Csikszentmihalyi, Harper Bellenial Modern Classics |
| Semester Requirements | Number of Activities | Level of Contribution |
| Total | % | |
| PERCENTAGE OF SEMESTER WORK | % 0 | |
| PERCENTAGE OF FINAL WORK | % | |
| Total | % | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 42 | 588 |
| Midterms | 1 | 3 | 3 |
| Final | 1 | 3 | 3 |
| Total Workload | 594 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 4 |
| 2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | 3 |
| 3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | 4 |
| 4) | To be able to follow and interpret innovations in the field of advertising | 2 |
| 5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | 3 |
| 6) | To address and solve the needs and problems of the field through the developed scientific perspective | 3 |
| 7) | To recognize and understand all the dynamics within the field of advertising | 3 |
| 8) | To analyze and develop solutions to problems encountered in the practical field of advertising | 3 |