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Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
COM1616 Introduction to AI and Prompt Techniques Spring 2 2 3 5

Basic information

Language of instruction: English
Type of course: Must Course
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : RA EREN DEMİRKIRAN
Course Lecturer(s): Instructor CAN BÜYÜKALKAN
RA EREN DEMİRKIRAN
Course Objectives: The aim of this course is to provide students with a comprehensive understanding of prompt design and engineering, focusing on communication, interaction, and development applications with AI technologies. The course is structured into three modules: Fundamentals of Prompt Design, Advanced Prompt Techniques, and Workflow Automation. By the end of the course, students will be adapt at designing and implementing effective prompts in various contexts,

Learning Outcomes

The students who have succeeded in this course;
1) Understands the evolution of AI and its current applications in communication.
2) Masters fundamental and advanced prompt design techniques.
3) Applies engineering skills to real world scenarios such as Marketing, Advertising, Public Relations, Crisis Communications, communications design, and new media.
4) Utilizes various digital platforms and applications to enhance AI interaction.
5) Analyzes and solve complex use cases using advanced prompting techniques.
6) Implements workflow automation in communication processes.
7) Develop critical thinking and problem-solving and systems thinking skills specific to AI applications.
8) Appreciate ethical considerations in AI and communication.

Course Content

Artificial Intellience techonologies and its applications focused on communication.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Orientation
2) Evolution of AI
3) Prompt Structure & Prompt Types
4) Prompt Formula Refinement
5) One Shot and Multi Shots Prompt Techniques
6) Advanced Prompt Techniques and Use Cases
7) Midterm Exam
8) AdvancedPrompting CoT & Self Assurance Techniques
9) Tree of Thoughts Prompting Technique
10) Advanced Prompt Techniques Continue
11) Workflow Automation Fundamentals
12) Implementation of Use Case Scenarios
13) Vector Shift Introduction
14) AI Application Design
14) AI Application Design

Sources

Course Notes / Textbooks:
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Quizzes 1 % 10
Midterms 1 % 30
Final 1 % 60
Total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 4 56
Study Hours Out of Class 14 4 56
Quizzes 1 3 3
Midterms 1 3 3
Final 1 3 3
Total Workload 121

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. 3
2) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. 4
3) To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. 4
4) To be able to analyze primary and secondary research data for a variety of products and services. 5
5) To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. 2
6) To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) 4
7) To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. 4
8) To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. 2
9) To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. 4
10) To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. 4
11) To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) 5
12) To be able to identify and meet the demands of learning requirements. 5
13) To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. 1