VCD4140 Advertising Campaign DesignBahçeşehir UniversityDegree Programs PHYSIOTHERAPY AND REHABILITATION (TURKISH)General Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
PHYSIOTHERAPY AND REHABILITATION (TURKISH)
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
VCD4140 Advertising Campaign Design Spring 2 2 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi İPEK TORUN
Course Lecturer(s): Instructor MATİLDE WOL
Recommended Optional Program Components: None
Course Objectives: This course prepares students in the design, creation and implementation of advertising campaigns. Through comprehensive coursework and instruction, students learn the skills necessary to succeed in various areas of advertising and design.
Students have the opportunity to produce a high quality advertising content, inclusive of artwork, copy, concept, market analysis, creating the best quality of graphic, photographic, typographic and other work products.

Learning Outcomes

The students who have succeeded in this course;
1) Identify different advertising campaign designs
2) Analyse advertising content
3) Define the graphic elements in an advertising campaign
4) Recognize ATL and BTL advertising
5) Display the fundamentals of graphics in advertising campaigns.
6) Reproduce skills for digital software
7) Execute a high quality advertising campaign design

Course Content

Advertising campaign graphics, advertising campaign products are explored.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to the course
2) Principles of an advertising campaign design
3) Discussing current layouts
4) Research/Chossing a brand (different for each student)
5) First ad layouts presentation
6) Final layout presentation/ Campaign layout
7) Konu tekrarı ve Süreç
8) Different layouts for ATL and BTL
9) Discussing current layouts
10) Research/ one brand for all the students
11) Concept board
12) ATL layouts presentation
13) BTL layout presentation
14) Review and Process

Sources

Course Notes / Textbooks:
References: Creativity- David E. Carter(Editor)-www.harpercollins.com
The One Show- www.oneclub.org
Archive- Ads and posters magazine-www.luezersarchive.com
Communications Arts- www.commarts.com
Mediacat
Kırmızı
Marketing Türkiye
Novum

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 20
Presentation 1 % 25
Midterms 1 % 25
Final 1 % 30
Total % 100
PERCENTAGE OF SEMESTER WORK % 70
PERCENTAGE OF FINAL WORK % 30
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Application 14 2 28
Project 2 16 32
Midterms 1 8 8
Final 1 8 8
Total Workload 118

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To have theoretical and practical knowledge required to fulfill professional roles and functions of Physiotherapy and Rehabilitation field. 2
2) To act in accordance with ethical principles and values in professional practice. 1
3) To use life-long learning, problem-solving and critical thinking skills. 4
4) To define evidence-based practices and determine problem solving methods in Physiotherapy and Rehabilitation practices, using theories in health promotion, protection and care. 1
5) To take part in research, projects and activities within sense of social responsibility and interdisciplinary approach. 3
6) To have skills for training and consulting according to health education needs of individual, family and the community. 1
7) To be sensitive to health problems of the community and to be able to offer solutions. 3
8) To be able to use skills for effective communication. 5
9) To be able to select and use modern tools, techniques and modalities in Physiotherapy and Rehabilitation practices; to be able to use health information technologies effectively. 1
10) To be able to search for literature in health sciences databases and information sources to access to information and use the information effectively. 1
11) To be able to monitor occupational information using at least one foreign language, to collaborate and communicate with colleagues at international level. 1
12) To be a role model with contemporary and professional identity. 4