SOCIOLOGY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
VCD4140 | Advertising Campaign Design | Fall | 2 | 2 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi İPEK TORUN |
Course Lecturer(s): |
Instructor MATİLDE WOL |
Recommended Optional Program Components: | None |
Course Objectives: | This course prepares students in the design, creation and implementation of advertising campaigns. Through comprehensive coursework and instruction, students learn the skills necessary to succeed in various areas of advertising and design. Students have the opportunity to produce a high quality advertising content, inclusive of artwork, copy, concept, market analysis, creating the best quality of graphic, photographic, typographic and other work products. |
The students who have succeeded in this course; 1) Identify different advertising campaign designs 2) Analyse advertising content 3) Define the graphic elements in an advertising campaign 4) Recognize ATL and BTL advertising 5) Display the fundamentals of graphics in advertising campaigns. 6) Reproduce skills for digital software 7) Execute a high quality advertising campaign design |
Advertising campaign graphics, advertising campaign products are explored. |
Week | Subject | Related Preparation |
1) | Introduction to the course | |
2) | Principles of an advertising campaign design | |
3) | Discussing current layouts | |
4) | Research/Chossing a brand (different for each student) | |
5) | First ad layouts presentation | |
6) | Final layout presentation/ Campaign layout | |
7) | Konu tekrarı ve Süreç | |
8) | Different layouts for ATL and BTL | |
9) | Discussing current layouts | |
10) | Research/ one brand for all the students | |
11) | Concept board | |
12) | ATL layouts presentation | |
13) | BTL layout presentation | |
14) | Review and Process |
Course Notes / Textbooks: | |
References: | Creativity- David E. Carter(Editor)-www.harpercollins.com The One Show- www.oneclub.org Archive- Ads and posters magazine-www.luezersarchive.com Communications Arts- www.commarts.com Mediacat Kırmızı Marketing Türkiye Novum |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 20 |
Presentation | 1 | % 25 |
Midterms | 1 | % 25 |
Final | 1 | % 30 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 70 | |
PERCENTAGE OF FINAL WORK | % 30 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Application | 14 | 2 | 28 |
Project | 2 | 16 | 32 |
Midterms | 1 | 8 | 8 |
Final | 1 | 8 | 8 |
Total Workload | 118 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To learn and compare major sociology perspectives, both classical and contemporary, and apply all of them to analysis of social conditions. | |
2) | To be able to identify the basic methodological approaches in building sociological and anthropological knowledge at local and global levels | |
3) | To be able to use theoretical and applied knowledge acquired in the fields of statistics in social sciences. | |
4) | To have a basic knowledge of other disciplines (including psychology, history, political science, communication studies and literature) that can contribute to sociology and to be able to make use of this knowledge in analyzing sociological processes | |
5) | To have a knowledge and practice of scientific and ethical principles in collecting, interpreting and publishing sociological data also develop ability how to share this data with experts and lay people, using effective communication skills | |
6) | To develop competence in analyzing and publishing sociological knowledge by using computer software for quantitative and qualitative analysis; and develop an attitute for learning new techniques in these fields. | |
7) | To identify and to have a knowledge of the theories related to urban and rural sociology and demography, and political sociology, sociology of gender, sociology of body, visual sociology, sociology of work, sociology of religion, sociology of knowledge and sociology of crime. | |
8) | To have knowledge of how sociology is positioned as a scientific discipline from a philosophical and historical perspective | |
9) | To have the awareness of social issues in Turkish society, to develop critical perspective in analysing these issues and to have a knowledge of the works of Turkish sociologists and to be able to transfer this knowledge | |
10) | To have the awareness of social issues and global societal processes and to apply sociological analysis to development and social responsibility projects | |
11) | To have the ability to define a research question, design a research project and complete a written report for various fields of sociology, either as an individual or as a team member. | |
12) | To be able to transfer the knowledge gained in the areas of sociology to the level of secondary school. |