| NEW MEDIA | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| NMD4117 | Sports and Media | Fall | 3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Assist. Prof. MELİS ÖZBEK |
| Course Lecturer(s): |
Assist. Prof. MELİS ÖZBEK |
| Course Objectives: | This course provides students with a deep understanding of the relevant relationship between the sports industry and the media landscape. By examining the historical and contemporary significance of sports media, exploring diverse media channels, and investigating ethical issues and challenges, students will develop critical thinking skills to analyze the impact of media on sports culture. NMD4117 explores the dynamic relationship between sports and media within the context of media and communications. Students will examine the influence of media on sports, as well as the impact of sports on media. The course covers various topics such as sports broadcasting, sports journalism, political economy of sports, politics, social and cultural theories in sports media, the role of media in sports events and new media in sports communication. Sports news writing, guest speaker sessions and field trips offer students the practical applications in sports journalism and help them to navigate their career after their education. Through theoretical discussions, case studies, and practical assignments, students will gain a comprehensive and critical understanding of the complex interplay between sports and media. Teaching methods of the course: lecture, readings, guest session, exams, project presentations, discussions, case studies, news writing |
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The students who have succeeded in this course; The students who have succeeded in this course; 1) Will develop a critical understanding of the relationship between sports and media in contemporary society. 2) Will analyze the role of media in shaping sports narratives, culture, and fan engagement. 3) Will explore various media platforms and technologies used in sports broadcasting, journalism, and marketing. 4) Will learn the theories s of gender, race and identity and develop a critical understanding of the role of sports media in their representation. 5) Will correctly define the relationship between sports and politics and to analyze the role of the media. 6) Will develop a critical understanding on contemporary social and cultural debates in sports. 7) Will explore and analyze the dynamics of sports media in the axis of globalization. 8) Will examine the political, cultural and social impacts of media discourses on the axis of sports. 9) Will explore future trends in sports journalism. 10) Will learn the concepts of sports journalism. 11) Will develop skills in sports news writing. |
| This course explores the dynamic relationship between sports and media within the context of media and communications. Students will examine the influence of media on sports, as well as the impact of sports on media. The course covers various topics such as sports broadcasting, sports journalism, political economy of sports, social and cultural theories in sports media, the role of media in sports events and new media in sports communication. Through theoretical discussions, case studies, and practical assignments, students will gain a comprehensive and critical understanding of the complex interplay between sports and media. |
| Week | Subject | Related Preparation |
| 1) | Overview of the syllabus | |
| 2) | Introduction to Sports in Media: Understanding the relationship between Sports and Media | Bernstein & Blain. (2002). Sport and the Media the Emergence of a Major Research Field. Rojas-Torrijos & Nölleke. (2023). Rethinking Sports Journalism. Journalism and Media 4: 853–860. How sports and the media influence our beliefs https://www.youtube.com/watch?v=tAooiEvnqpE |
| 3) | History of Sports Media | History of Sports Media: https://www.newworldencyclopedia.org/entry/Sports_journalism |
| 4) | Print to New Media: Trends in Sports Media | English, P. (2016). Twitter’s diffusion in sports journalism: Role models, laggards and followers of the social media innovation. New media & society, 18(3), 484-501. Perreault, G., & Bell, T. R. (2022). Towards a “digital” sports journalism: Field theory, changing boundaries and evolving technologies. Communication & Sport, 10(3), 398-416. The Future of Sports How Technology is Changing the Game: https://www.youtube.com/watch?v=zZRQx9S9DXk&list=PLUks-hLYMOHyubtZB-k4tfWCtVxuDwG5Z&index=7 |
| 5) | Sports Journalism: Reporting & Broadcasting | Sports journalism or sports broadcasting? (Chapter 3) In: Boyle, R. (2006). Sports Journalism: Context and Issues, SAGE. SPECIAL GUEST SESSION: More details will be announced prior this session. |
| 6) | Sports, Media and Globalization | Maguire, JA. (2011). The global media sports complex: key issues and concerns, Sport in Society, 14:7-8, 965-977. euronews focus - Benefits of hosting big sporting events: https://www.youtube.com/watch?v=_4xeDtrLg5M |
| 7) | Sports & Politics: Soft power, branding and sportswashing | Brannagan, P. M, & Giulianotti, R. (2018). The soft power–soft disempowerment nexus: the case of Qatar. International affairs, 94(5), 1139-1157. Herman, E. & Chomsky N. (2002). A propaganda model. In: Manufacturing Consent. The Political Economy of the Mass Media. (Chapter 1). Skey, M. (2023). Sportswashing: Media headline or analytic concept?. International review for the sociology of sport, 58(5), 749-764. Why is the World Cup important to Qatar? https://www.youtube.com/watch?v=xyjnDBoJY7k&t=36s |
| 8) | Midterm | |
| 9) | Workshop: Essentials in Sports News Writing | Reinardy, S., & Wanta, W. (2015). The essentials of sports reporting and writing. Routledge. |
| 10) | Gender, Sports and Media | Bernstein, A., & Kian, E. T. M. (2013). Gender and sexualities in sport media. Routledge handbook of sport communication, 319-327. Hall, S. (1997). The Work of Representation. #MoreThanMean - Women in Sports ‘Face’ Harassment https://www.youtube.com/watch?v=9tU-D-m2JY8 |
| 11) | Race, Sports and Media | Is there a “Neo-Racism”?, Etienne Balibar (1991). Chapter 1. Hylton, K. (2008). Introduction – defining key terms. IN: ‘Race’ and sport: critical race theory. Routledge., pp. 1-22. Sports journalists stereotype athletes by race -- and we do too: https://www.youtube.com/watch?v=sx6XggsyRNQ |
| 12) | Final Project Plan Presentations | Students will present their final project plan in the class. |
| 13) | Fandom in Sports and Media | Group discussions on contemporary debates on fandom, sports and media |
| 14) | Overview of the Semester |
| Course Notes / Textbooks: | Selected Course Resources: Boyle, R. (2006). Sports Journalism: Context and Issues. London: Sage. Jarvie, G. (2013). Sport, culture, and society: an introduction. Routledge. Reinardy, S., and W. Wanta. 2015. The Essentials of Sports Reporting and Writing. New York: Routledge. |
| References: | Additional readings and videos will be announced weekly on Itslearning. Also, any additional article or audio-visual course material is going to be provided by the instructor in the Resources tab of Itslearning. Ek okumalar ve videolar her hafta Itslearning üzerinde duyurulacaktır. Ayrıca, ek makaleler veya video ders materyalleri, Itslearning'in "Resources" sekmesi üzerinden eğitmen tarafından sağlanacaktır. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 1 | % 10 |
| Presentation | 1 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Application | 14 | 2 | 28 |
| Study Hours Out of Class | 14 | 4 | 56 |
| Midterms | 1 | 2 | 2 |
| Final | 1 | 3 | 3 |
| Total Workload | 131 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication. | 5 |
| 2) | To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level. | 4 |
| 3) | To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them. | 5 |
| 4) | To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends. | 2 |
| 5) | To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner. | 3 |
| 6) | To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents. | 2 |
| 7) | To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content. | 1 |
| 8) | To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit. | 4 |
| 9) | To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication. | 1 |
| 10) | To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels. | 1 |