LOGISTIC MANAGEMENT | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
BA4112 | Integrated Marketing Communications | Spring | 3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi GÜLBERK GÜLTEKİN SALMAN |
Course Lecturer(s): |
Dr. Öğr. Üyesi GÜLBERK GÜLTEKİN SALMAN Prof. Dr. ELİF OKAN |
Recommended Optional Program Components: | None |
Course Objectives: | The objective of this course is to inform students about basic advertising concepts. The course will study advertising within marketing and more generally, within the management function. |
The students who have succeeded in this course; The students who have succeeded in this course; will 1. Develop a better appreciation of marketing communications, its function and asses as marketing tool 2. Recognize and value integrated marketing communications and its channels 3. Develop the skills needed in designing IMC programs 4. Be able to successfully appraise communications programs |
As a starting point the consumer will be studied, together with the market segmentation concept, target marketing and positioning. These concepts will be related to advertising management. Then, the advertiser, advertising agencies and the media as the famous advertising triangle will be examined closely. Finally the creation of advertising process will be looked into, covering how to create the copy and the relation between words and visuals. |
Week | Subject | Related Preparation |
1) | Introduction | |
2) | Clow & Baack: Chapter 1: Integrated Marketing Communication | |
3) | Clow & Baack: Chapter 2: Corporate Image and Brand Managemen | |
4) | Clow & Baack: Chapter 3 : Buyer Behavior | |
5) | Clow & Baack: Chapter 4 IMC planning Process | |
6) | Clow & Baack: Chapter 5 Advertising Campaign Mgt | |
7) | Revision | |
8) | Clow & Baack: Chapter 6 Adv. design | |
9) | Clow & Baack: Chapter 7 Traditional Media Channels | |
10) | Clow & Baack: Chapter11&12&13 Direct, PR and selling promotions | |
11) | Clow & Baack: Chapter 8 Digital Marketing | |
12) | Clow & Baack: Chapter 10 Alternative marketing | |
13) | Term Project Presentations | |
14) | Term Project Presentations & Review |
Course Notes / Textbooks: | Books: Clow, K. E.& Baack D. (2018). Integrated advertising, promotion, and marketing communications. Pearson Education Advertising and Promotion: An Integrated Marketing Communications Perspective” by George E. Belch and Michael A. Belch, EighthEdition, McGraw-Hill Irwin. |
References: | Hocanın notları |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Presentation | 1 | % 25 |
Project | 1 | % 25 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 35 | |
PERCENTAGE OF FINAL WORK | % 65 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 7 | 98 |
Presentations / Seminar | 1 | 1 | 1 |
Project | 1 | 2 | 2 |
Final | 1 | 2 | 2 |
Total Workload | 145 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To correctly identify the problems and to be able to ask the correct questions | |
2) | To have the ability for problem solving and to utilize analytical approach in dealing with the problems | |
3) | To be able to identify business processes and use them to increase the productivity in logistics system. | |
4) | To be fully prepared for a graduate study | |
5) | Awareness of the new advancements in Information and Communications Technologies (ICT) and to be able to use them in logistics management effectively. internet and the electronic world | |
6) | To understand the components of logistics as well as the importance of the coordination among these components. | |
7) | To know the necessary ingredients for improving the productivity in business life | 3 |
8) | To think innovatively and creatively in complex situations | 3 |
9) | To act and think both regionally and internationally | |
10) | To understand the demands and particular questions of globalization | 4 |
11) | Aware of the two way interaction between globalization and logistics; as well as to use this interaction for increasing the productivity. | |
12) | To be able to use at least one foreign language both for communication and academic purposes | |
13) | To acquire leadership qualities but also to know how to be a team member | 2 |
14) | To understand the importance of business ethics and to apply business ethics as a principal guide in both business and academic environment |