Week |
Subject |
Related Preparation |
1) |
Introduction to the course |
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2) |
History of Southeastern Europe |
Paschalis Kitromilides, “’Imagined Communities’ and the Origins of the National Question in the Balkans”, European History Quarterly, vol. 19 (1989), pp. 149-192; Maria Todorova, Imagining the Balkans, увод под насловом “Balkanism and Orientalism: Are they Different Categories?”, pp. 3-20; Laura Silber and Allan Little, The Death of Yugoslavia, BBC Books, Penguin 1996; Ana Ljubojević, Changing Memoryscapes in post- Yugoslav Countries: Social (Re)construction of Places of Memory, Contemporary Southeastern Europe Special Issue, 2021, 8(2), 24-31.
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3) |
Cultures and Societies of Southeastern Europe
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Vjekoslav Perica, Balkan Idols. Religion and Nationalism in Yugoslav States, New York: Oxford University Press, 2002; Eric Gordy, The Culture of Power in Serbia: Nationalism and the Destruction of Alternatives, University Park, Pa.: Penn State University Press, 1999); Andrew Wachtel, Making a Nation, Breaking a Nation, Stanford: Stanford University Press, 1998; Moritz Pfeifer, Neighbors: Where do Emir Kusturica and Slavoj Žižek meet in Underground (1995)? Vol 13: 2012, https://eefb.org/retrospectives/where-do-emir-kusturica-and-slavoj-zizek-meet-in-underground-1995/. |
4) |
The economics of transition in Southeastern Europe: Open Balkans |
Saul Estrin, Grzegorz Kolodko, Milica Uvalic (eds) (2007), Transition and Beyond, Palgrave Macmillan; Milica Uvalic (2010, 2012), Serbia’s Transition/Tranzicija u Srbiji, Palgrave Macmillan and Zavod za udzbenike; M. Uvalic (2001), “Regional cooperation in Southeast Europe”, Southeast Europe and Black Sea Studies, vol. 1, no.1; M. Uvalic (2002), “Regional Co-operation and EU Enlargement – Lessons Learned”, International Political Science Review, 23/3. Gojko M. Rikalović; Dejan S. Molnar; Sonja N. Josipović. THE OPEN BALKAN AS A DEVELOPMENT DETERMINANT OF THE WESTERN BALKAN COUNTRIES. In: Acta Economica, Vol 20, Iss 36 (2022); University of Banja Luka, Faculty of Economics, 2022. |
5) |
Social transformation in contemporary Southeastern Europe |
Alina Mungiu-Pippidi, “Deconstructing Balkan particularism: the ambiguous social
capital of Southeastern Europe,” Southeast European and Black Sea Studies, 5:1 (2005), pp. 49-68; Kathleen M. Dowley and Brian D. Silver, “Social Capital, Ethnicity and Support for Democracy in the Post-Communist States,” Europe-Asia Studies, 54:4 (2002), pp. 505-527; Ruby Gropas, “Integrating the Balkans in the European Union: Addressing social capital, the informal economy and regional co-operation challenges in Southeast Europe,” ELIAMEP, 2006.; Joel Hellman, “Winners Take All: The Politics of Partial Reform in Post-Communist Transitions," World Politics 50:2 (January 1998), pp. 203-234; Luljeta Demolli, property rights, economic dependence and the glass ceiling for women in Kosovo, Perspectives Southeastern Europe #10: Women in Western Balkans - Rights and Fights, HEINRICH-BÖLL-STIFTUNG, 2020, ss. 77-80.
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6) |
WRAP UP AND Q&A |
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7) |
Midterm Exam |
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8) |
European integration and enlargement |
Desmond Dinan, Europe Recast: History of European Integration, Palgrave-MacMillan, 2007; Dorian Jano, The Europeanization of the Western Balkans, VDM Verlag Dr. Müller; 2010; Heather Grabbe, The EU’s Transformative Power: Europeanization through Conditionality in Central and Eastern Europe, Palgrave Macmillan; 2006; Horvat, Srećko & Štiks, Igor. (2012). Welcome to the Desert of Transition!: Post-Socialism, the European Union, and a New Left in the Balkans. Monthly Review. 63. 38. 10.14452/MR-063-10-2012-03_4. Abdullah Sencer Gözübenli, and Nazli Tekeshanoska. “Europeanization of the Balkans vs. Balkanization of Europe: A Vision Limited by Realities.” 2018 UBT International Conference (2018). |
9) |
EU Policy towards South-Eastern Europe (SEE) |
Sabrina Ramet (ed.). Central and Southeast European Politics since 1989, Cambridge: Cambridge University Press, 2010; Mieczyslaw P. Boduszynski, Regime Change in the Yugoslav Successor States, Baltimore: Johns Hopkins University Press, 2010; Tamara Banjeglav, ‘We Were Refugees Ourselves!’ Discursive Framing of the ‘Refugee Crisis’ in Croatia and Collective Memories of the 1990s War Contemporary Southeastern Europe Research Articles, 2022, 9(1), 11-32; Eşref Yalınkılıçlı, FROM NEO-BALKANIZATION TO EUROPEANIZATION: INSTITUTIONAL CHANGE AND REGIONAL COOPERATION IN THE WESTERN BALKANS, Balkan Araştırma Enstitüsü Dergisi, Cilt/Volume 3, Sayı/Number 2, Aralık/December 2014, ss. 127-149. |
10) |
Human rights and minority protection in Southeastern Europe |
Joseph Marko, „Ethnopolitics. The Challenge for Human and Minority Rights Protection“, in: C. Corradetti (ed.): Philosophical Dimensions of Human Rights. Some Contemporary Views, Springer Publisher 2012; J. Marko, „The Law and Politics of Diversity Management: A Neo-institutional Approach“, in: European Yearbook of Minority Issues, Vol. 6, 2007/08 (2008); Ch. Ingrao, Th. Emmert (eds.), Confronting the Yugoslav Controversies. A Scholars’ Initiative, Purdue UP, 2009; Boris Pavelić, a Croatian story: “an extraordinary EU Member” at the price of human rights, Perspectives Southeastern Europe #8: "Stabilocracy" and/or radicalisation, HEINRICH-BÖLL-STIFTUNG, 2019, ss. 40-45. |
11) |
Presentations
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The Pre-accession strategy & The accession negotiations: Slovenia, Croatia |
12) |
Presentations |
The Pre-accession strategy & The accession negotiations: Serbia, Montenegro, North Macedonia, Albania |
13) |
Presentations |
The Pre-accession strategy & The accession negotiations: Bosnia and Herzegovina, Kosovo |
14) |
WRAP UP AND Q&A |
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Program Outcomes |
Level of Contribution |
1) |
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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2) |
1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
4) To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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3) |
1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
Learning Competence
1) To be able to recognize national and international, social and cultural dimensions of public relations.
Field Specific Competence
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
Competence to Work Independently and Take Responsibility
1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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