| ADVERTISING | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| GEP0377 | Transition to Professional Life | Spring | 3 | 0 | 3 | 4 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | GE-Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | E-Learning |
| Course Coordinator : | Assist. Prof. BURCU ALARSLAN ULUDAŞ |
| Course Objectives: | To prepare students for business life after undergraduate education, to gain 21st century business world competencies |
|
The students who have succeeded in this course; 1. Recognizes the actors of a professional working environment and positions himself in the working environment. 2. Manages the communication process in working environments where different generations are together. 3. Knows the points to be considered in the job application process, can prepare an effective resume. 4. Knows the value that being a self-leader individual will add to oneself and his colleagues. 5. Knows how to behave in conflict situations and what to do. 6. Uses creative thinking techniques in business processes. 7. Knows the sustainability clauses and applies them to their lives. 8. Knows the competencies of the 21st century business world. |
| Starting from the post-graduate job application process, the course presents the competencies required to be successful in the business environment from a holistic perspective in relation to the 21st Century skills framework. |
| Week | Subject | Related Preparation |
| 1) | Meeting, Importance of the Course, Expectations from the Course | |
| 2) | First Steps in a New Job, Working Environment, Actors of Business Life | |
| 3) | Preparing Resume and Letter of Intent | |
| 4) | A View from the Past Century to the Future | |
| 5) | Self Leadership | |
| 6) | Next Generation Communication | |
| 7) | Dealing with Uncertainty and Stress Management Conflict Management | |
| 8) | Mideterm Week | |
| 9) | Creative Thinking Techniques | |
| 10) | Effective Presentation Design Techniques | |
| 11) | Personal Brand Management | |
| 12) | Employer Brand Experience | |
| 13) | Individual Savings Management | |
| 14) | Sustainability |
| Course Notes / Textbooks: | "Endüstri 4.0, eğitim 4.0, liderlik 4.0, toplum 5.0 / Aydoğan Durmuş, 2019 Çalışanlar Arası İletişim/Selver Yıldız Bağdoğan, 2018" |
| References: | Önce İnsan Önce İletişim/Erol Yılmaz, 2018 |
| Semester Requirements | Number of Activities | Level of Contribution |
| Quizzes | 4 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 13 | 3 | 39 |
| Study Hours Out of Class | 12 | 2 | 24 |
| Quizzes | 4 | 10 | 40 |
| Midterms | 1 | 2 | 2 |
| Final | 1 | 2 | 2 |
| Total Workload | 107 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 3 |
| 2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | 3 |
| 3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | 3 |
| 4) | To be able to follow and interpret innovations in the field of advertising | 1 |
| 5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | 5 |
| 6) | To address and solve the needs and problems of the field through the developed scientific perspective | 3 |
| 7) | To recognize and understand all the dynamics within the field of advertising | 2 |
| 8) | To analyze and develop solutions to problems encountered in the practical field of advertising | 2 |