STRATEGIC MARKETING AND BRAND MANAGEMENT (TURKISH, NON-THESIS, GÖZTEPE) | |||||
Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ISL5102 | Human Resource Management | Fall Spring |
3 | 0 | 3 | 8 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Departmental Elective |
Course Level: | |
Mode of Delivery: | Face to face |
Course Coordinator : | |
Course Lecturer(s): |
Prof. Dr. CANAN ÇETİN Dr. Öğr. Üyesi EBRU BEYZA BAYARÇELİK Instructor NEZİR YALÇINKAYA Assoc. Prof. HATİCE NECLA KELEŞ Assoc. Prof. HAKKI AKTAŞ Dr. Öğr. Üyesi BURCU ÖZGE ÖZASLAN ÇALIŞKAN Prof. Dr. FAİK TUNÇ BOZBURA Dr. BURÇAK VATANSEVER DURMAZ Prof. Dr. SAİT GÜRBÜZ |
Recommended Optional Program Components: | None |
Course Objectives: | The main purpose of the course, is to get students comprehended about the strategic importance of HR Management in achieving the goals for the organizations. |
The students who have succeeded in this course; Students completing this course, - will be capable of the theoretical and practical approaches of HR Management - will be capable of the Turkish Labor Law, Labor Health and Security Issues and interpret the regulatory documents. - will be capable of the recent developments in HR Management and its applications. |
The Concept of Human Resources, Background of HR Planning Improving Human Resources Organizations, Management, and People General Overview of Human Resources Transition the Human Resources Management from Staff Management Comparison between HR Management and Staff Management Common Problems in HR Management Factors of HR Management Education and Development Jab valuation Labor Force Planning HR Management in Turkey Staff Management in Turkey |
Week | Subject | Related Preparation |
1) | Entrence to Human Resource Management | reading referans book |
2) | Job analysis- Job Dizayn | reading related book |
3) | Planning the HR management | reading related book |
4) | Recruitment and selection of Employees | reading related book |
5) | training and development | reading related book |
6) | performance management and performans evaluations | reading related book |
7) | mid term | . |
8) | career management | reading related book |
9) | job evaluations | reading related book |
10) | compensation management | reading related book |
11) | job security | reading related book |
12) | Health of employees | reading related book |
13) | Employee and Labor relations | reading related book |
14) | Discripline and seperation | reading related book |
15) | Final exam | . |
Course Notes / Textbooks: | İ.Ü. İşletme Fakültesi (2010). İnsan Kaynakları Yönetimi. 5. Baskı, Beta Yayınları. Tüzüner, L. (2011). İnsan Kaynakları Yönetiminde Ölçme ve Değerlendirme. 1. Bası, Beta Yayınları. |
References: | Human Resource Management (2011, 12th edition), by Gary Dessler, Prentice Hall. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 10 | % 10 |
Homework Assignments | 10 | % 10 |
Presentation | 1 | % 10 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Application | 13 | 39 |
Study Hours Out of Class | 13 | 78 |
Presentations / Seminar | 1 | 2 |
Homework Assignments | 11 | 33 |
Midterms | 1 | 3 |
Final | 1 | 3 |
Total Workload | 200 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Being able to develop and deepen their knowledge in the same or a different field at the level of expertise, based on undergraduate level qualifications. | |
2) | To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field of marketing and branding. | |
3) | To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field of marketing and branding and to produce solutions by taking responsibility. | |
4) | To be able to critically evaluate the knowledge and skills acquired in the field of marketing and branding expertise and to direct their learning. | |
5) | To be able to systematically convey the current developments in the field of marketing and branding and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data. | |
6) | To be able to develop strategy, policy and implementation plans in the field of marketing and branidng and to evaluate the results obtained within the framework of quality processes. |