The students who have succeeded in this course;
The students who have succeeded in this course will be able to;
1) Explain the communication process,
2) Understand the key concepts of communication management,
3) Define corporate culture, leadership, organizational commitement, job satisfaction, employee communication, storytelling and its components,
4) Explain corporate social responsibility, corporate citizenship, environmental citizenship and sustainability in different fields,
5) Learn crisis communication,
6) Understand sponsorship,
7) Define political communication and lobbying,
8) Explain health communication, dialogic communication and sports communication,
9) Learn event management,
10) Recognize the importance of relationship management in different sectors.
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Week |
Subject |
Related Preparation |
1) |
Introduction to the course, aim and contributions of the course |
|
2) |
An overview of the concept of the communication management |
|
3) |
Corporate culture and communication |
|
4) |
Leadership, Organizational commitment, Job satisfaction, Employee communication |
|
5) |
Corporate social responsibility |
|
6) |
Storytelling |
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7) |
Crisis communication |
|
8) |
Midterm Week |
|
9) |
Political communication and Lobbying |
|
10) |
Event management |
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11) |
Sponsorship, Sports communication |
|
12) |
Health communication, Dialogic communication |
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13) |
Corporate citizenship, Environmental citizenship, Sustainability |
|
14) |
Review of the semester |
|
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Program Outcomes |
Level of Contribution |
1) |
Build up a body of knowledge in mathematics, science and industrial engineering subjects; use theoretical and applied information in these areas to model and solve complex engineering problems. |
|
2) |
Identify, formulate, and solve complex engineering problems; select and apply proper analysis and modeling methods for this purpose. |
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3) |
Design a complex system, process, device or product under realistic constraints and conditions, in such a way as to meet the desired result; apply modern design methods for this purpose. The ability to apply modern design methods to meet this objective. |
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4) |
Devise, select, and use modern techniques and tools needed for solving complex problems in industrial engineering practice; employ information technologies effectively. |
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5) |
Design and conduct experiments, collect data, analyze and interpret results for investigating the complex problems specific to industrial engineering. |
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6) |
Cooperate efficiently in intra-disciplinary and multi-disciplinary teams; and show self-reliance when working independently. |
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7) |
Demonstrate effective communication skills in both oral and written English and Turkish. Writing and understanding reports, preparing design and production reports, making effective presentations, giving and receiving clear and understandable instructions. |
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8) |
Recognize the need for lifelong learning; show ability to access information, to follow developments in science and technology, and to continuously educate him/herself. |
4 |
9) |
Develop an awareness of professional and ethical responsibility, and behaving accordingly. Information about the standards used in engineering applications. |
3 |
10) |
Know business life practices such as project management, risk management, and change management; develop an awareness of entrepreneurship, innovation, and sustainable development. |
4 |
11) |
Know contemporary issues and the global and societal effects of modern age engineering practices on health, environment, and safety; recognize the legal consequences of engineering solutions. |
4 |
12) |
Develop effective and efficient managerial skills. |
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