BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| BUSINESS ADMINISTRATION | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| GEP0638 | Topics in Communication Management | Fall Spring |
3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | GE-Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | |
| Course Coordinator : | Prof. Dr. BURCU EKER AKGÖZ |
| Course Objectives: | This course aims to teach comprehensively the basic concepts, theoretical perspectives and basic skills of effective communication in different specializations. Students will learn the similarities, distinctive characteristics and requirements of communication within these specialized sectors. Course intends to provide students with a well-rounded understanding of communication management in specialized fields, giving them with the knowledge and skills necessary to succeed in different disciplines and in a variety of professional environments. |
Learning Outcomes
|
The students who have succeeded in this course; The students who have succeeded in this course can, 1.Explain the communication process, 2.Define the key concepts of communication management, 3.Define corporate culture, leadership, organizational commitement, job satisfaction, employee communication, storytelling and its components, 4.Explain corporate social responsibility, corporate citizenship, environmental citizenship and sustainability in different fields, 5. Explain crisis communication and its practices, 6. Explain sponsorship and its practices, 7. Define political communication and lobbying, 8. Explain health communication, dialogic communication and sports communication, 9.Explain event management and its practices, 10.Differentiate and compare communication management in different sectors. |
Course Content
| In this course, students will learn communication management and communication studies in different fields. The course is based on fundamental concepts, theoretical perspectives and essential skills crucial for effective communication management across various specializations. This course will be conducted with an interactive teaching method supported by case studies and group discussions. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Introduction to the course, aim and contributions of the course | |
| 2) | An overview of the concept of the communication management | |
| 3) | Corporate culture and communication | |
| 4) | Leadership, Organizational commitment, Job satisfaction, Employee communication | |
| 5) | Corporate social responsibility | |
| 6) | Storytelling | |
| 7) | Crisis communication | |
| 8) | Midterm | |
| 9) | Political communication and Lobbying | |
| 10) | Event management | |
| 11) | Sponsorship, Sports communication | |
| 12) | Health communication, Dialogic communication | |
| 13) | Corporate citizenship, Environmental citizenship, Sustainability | |
| 14) | Course review and wrap up |
Sources
| Course Notes / Textbooks: | |
| References: | Management & Organization. Williams, J. C., Sisk, H. L., & DuBrin, A. J. South-Western Pub.Co.,1985. Auditing Organizational Communication : A Handbook of Research, Theory and Practice / Edited by Owen Hargie and Dennis Tourish, 2009. Corporate Communication : A Guide to Theory and Practice / Joep Cornelissen, 2011. |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 1 | % 10 |
| Midterms | 1 | % 40 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Being able to identify problems and ask right questions | 2 |
| 2) | Having problem solving skills and developing necessary analytical attitude | 1 |
| 4) | Gaining awareness of lifelong learning and being qualified for pursuing graduate education | 4 |
| 5) | Applying theoretical concepts in project planning | 3 |
| 6) | Communicating efficiently by accepting differences and carrying out compatible teamwork | 4 |
| 7) | Increasing efficiency rate in business environment | |
| 8) | Developing innovative and creative solutions in face of uncertainty | 3 |
| 9) | Researching to gather information for understanding current threats and opportunities in business | |
| 10) | Being aware of the effects of globalization on society and business while deciding | 2 |
| 11) | Possessing digital competence and utilizing necessary technology | |
| 12) | Communicating in at least one foreign language in academic and daily life | 3 |
| 13) | Possessing managing skills and competence | |
| 14) | Deciding with the awareness of the legal and ethical consequences of business operations | |
| 15) | Expressing opinions that are built through critical thinking process in business and academic environment | 3 |