| ECONOMICS | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| COP4337 | Lagalugacılar- Communication and Community Management in Social Media | Spring | 3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER |
| Course Objectives: | In this course, taking into account the characteristics of social media, the digital existence of brands, creating effective communication activities according to the structure of the media, and the management of communities within the framework of the targeted outputs will be questioned and discussed. |
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The students who have succeeded in this course; The students who have succeeded in this course will; · Understands what it means to be a digital brand. · Be able to comprehense the ability to think about the effects of content production in social media on the brand in terms of communication strategy. · Be able to understand about the opportunities and problems waiting for brands in the digital world. · Develop marketing ideas focused on digital brand communication in various channels in social media. · Be able to gain the ability to look at the concepts of social media brand communication and community management from a holistic perspective. · Be able to create brand communication strategies in social media. |
| In the Communication and Community Management in Social Media training, we will actually be talking about a job that everyone does. Every brand manages social media. Everyone who communicates in digital media, whether within the brand, in the agency, freelance or for their own initiative, manages social media. This course targets all of them. Because every brand wants to exist digitally. Even had to. We will go one step beyond just being and talk about ways how to communicate. Which channel should be chosen for which brand, what should be done to reach the right target audience, how to produce the right content, is it the right one or does it vary according to the sector? We will discuss not with well-known, easy and fun examples, but with some boring, maybe even unsuccessful examples. The teaching methods to be used in the course are as follows: Lecture: How to build a digital communication strategy, how to produce the right content, what to do to grow and manage a community will be examined and knowledge transfer will be provided. Discussions: In this course, we will try to look at social media management from a strategic perspective and aim to create a social media communication strategy suitable for a brand by the end of the course. We will carry out this process through interactive discussions. Case Analysis: Real cases will be analyzed to facilitate students' understanding of the topic. Student Presentations: In the course, students will work in groups and make presentations. This learning method aims to develop the ability to work collectively and act as a team. |
| Week | Subject | Related Preparation |
| 1) | Overview of the syllabus and introduction to the course | |
| 2) | What does the digital existence of brands mean? What are the demands of the brands? | |
| 3) | What do brands want? What is the Purpose of Digital Communication? - Define the Audience and Goals. | |
| 4) | How To Spread? An overview of the digital channels and their characteristics | |
| 5) | Creating a campaign! Metaverse / Software / Hardware / Content Topics | |
| 6) | Brief / De-Brief What should be considered when creating decent content and the right content? | |
| 7) | What To Say? Questioning digital existences of brands and the place of social media in strategic communication goals. | |
| 8) | Midterm Exam | |
| 9) | How to Say? Digital content planning and production. | |
| 10) | What Will We Measure? - Success Criteria? - Measuring Benefit? - Digital Response | |
| 11) | Content Spread? What are Digital Communication Tools? | |
| 12) | Digital Customer! Social media assets and social media channels / choosing | |
| 13) | Interactivity in Digital Communicatio | |
| 13) | Interactivity in Digital Communicatio | |
| 14) | An overview of the previous weeks and preparation for the final exam |
| Course Notes / Textbooks: | Case studies: · https://buildfire.com/smes-winning-social-media-marketing-learn/ · https://smallbiztrends.com/2014/07/best-social-media-marketing-examples.html · https://ostmarketing.com/5-outstanding-social-media-marketing-case-studies/ · https://www.singlegrain.com/social-media/8-social-media-success-stories-to-inspire-you/ · https://digitalmarketinginstitute.com/blog/5-successful-social-media-campaigns-you-can-learn-from · https://sproutsocial.com/insights/social-media-marketing-examples/ |
| References: | Digital Marketing Strategy: An Integrated Approach to Online Marketing, Simon Kingsnorth, Kogan Page (2016). B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth 1st Edition, Simon Hall, Kogan Page (2020). Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement, Julie Atherton, Kogan Page (2019). |
| Semester Requirements | Number of Activities | Level of Contribution |
| Total | % | |
| PERCENTAGE OF SEMESTER WORK | % 0 | |
| PERCENTAGE OF FINAL WORK | % | |
| Total | % | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 13 | 3 | 39 |
| Application | 5 | 3 | 15 |
| Study Hours Out of Class | 13 | 3 | 39 |
| Presentations / Seminar | 5 | 3 | 15 |
| Midterms | 1 | 5 | 5 |
| Final | 1 | 5 | 5 |
| Total Workload | 118 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | As a world citizen, she is aware of global economic, political, social and ecological developments and trends. | 2 |
| 2) | He/she is equipped to closely follow the technological progress required by global and local dynamics and to continue learning. | 2 |
| 3) | Absorbs basic economic principles and analysis methods and uses them to evaluate daily events. | 2 |
| 4) | Uses quantitative and statistical tools to identify economic problems, analyze them, and share their findings with relevant stakeholders. | 2 |
| 5) | Understands the decision-making stages of economic units under existing constraints and incentives, examines the interactions and possible future effects of these decisions. | 1 |
| 6) | Comprehends new ways of doing business using digital technologies. and new market structures. | 2 |
| 7) | Takes critical approach to economic and social problems and develops analytical solutions. | 1 |
| 8) | Has the necessary mathematical equipment to produce analytical solutions and use quantitative research methods. | 2 |
| 9) | In the works he/she contributes, observes individual and social welfare together and with an ethical perspective. | 2 |
| 10) | Deals with economic problems with an interdisciplinary approach and seeks solutions by making use of different disciplines. | 1 |
| 11) | Generates original and innovative ideas in the works she/he contributes as part of a team. | 2 |