ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ADV4655	Dijital Innovation and Enterpreneurship	Fall Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. HASAN KEMAL SUHER
Course Objectives:	The digital entrepreneur aims to open the horizon by informing about innovation and creativity. Students will gain awareness of digital entrepreneuriship and innovation sources, structures and dynamics.This lesson also aims to develop individual and group skills to generate innovative ideas and apply these ideas to solve existing problems in different industries.

Learning Outcomes

The students who have succeeded in this course;
1) to see digital innovation opportunities,

2) to use skills to identify, analyze and evaluate digital entrepreneurial opportunities for entrepreneurship,

3) to understand ndustry/market dynamics and factors to develop successful digital innovations,

4) to apply this understanding as digital innovation in sectors,

5) to combine and manage creativity and digital innovation within an organization; and to develop individual skills to use specific concepts and tools through creativity, innovation and entrepreneurship.

6) to understand ""how to be innovative"" and ""how to be more competitive"" by using ""thinking differently"" techniques and concepts in business life,

7) to understand basic concepts such as digital innovation, sustainability, networking, as well as the fundamentals of business management, marketing and communication.

Course Content

Philosophy of Thinking Differently, Innovation, Digital Innovation, Entrepreneurship, Sustainability of Innovation in Industries, Creating Value, Digitalizing Industry.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	The Necessity of Digital Innovation
3)	Social Entrepreneurship and Digital Innovation
4)	Digitalization, Globalization, Development and Sustainability
5)	Midterm
6)	Seeing Opportunities, Sources of Digitalizing Innovations
7)	Using Links
8)	New Product and Service Development
9)	Midterm
10)	Creating New Ventures"", ""Using Knowledge and Intellectual Quality
11)	Creating Value and Growing Enterprise
12)	Managing Innovation
13)	Example Cases of Digital Innovation and Entrepreneurship I
14)	Example Cases of Digital Innovation and Entrepreneurship II

Sources

Course Notes / Textbooks:	1.Edward De Bono (1973). ""Lateral Thinking: Creativity Step By Step"", New York Perennial Library. 2.Peter F. Drucker (2015). Innovation and Entrepreneurship, 1. Baskı, Rootledge.
References:	Seth Godin (2005). Purple Cow: Transform Your Business by Being Remarkable, 1st Edition, Penguin Books.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	2	% 40
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	12	3	36
Study Hours Out of Class	12	7	84
Midterms	2	4	8
Final	1	4	4
Total Workload			132

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	4
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	5
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	4
4)	To be able to analyze primary and secondary research data for a variety of products and services.	5
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	3
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	1
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	1
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	4
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	3
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	1
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	4
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2