COMPUTER ENGINEERING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
REK5202 | Research Methods II | Spring | 3 | 0 | 3 | 8 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. HASAN KEMAL SUHER |
Recommended Optional Program Components: | None |
Course Objectives: | Development of skills in advertising and marketing research with respect to generating research questions, following correct methods in order to reach reliable results, planning qualitative and quantitative studies, developing questionnaries, coding data and analyzing the data with the SPSS program and reporting the findings. |
The students who have succeeded in this course; 1)The students who succeeded in this course; The students will be able to define what marketing and advertising research is, what kinds of information it can provide, and how it is used by marketing management. 2)To identify and explain alternative research methods and their relative strengths and weaknesses. 3)To determine which advertising and marketing research methods will be suitable to analyze which types of marketing problems. 4)To identify and describe major types of measurement techniques and data collection methods. 5)To analyze data obtained through marketing research using the SPSS software. |
This course provides a broad overview of social sciences researches especially marketing and advertising research from a practical and applied perspective. Students will learn the basics of research and how to conduct a research project. |
Week | Subject | Related Preparation |
1) | Introduction | |
2) | Social Research - Research Design | |
3) | Conceptualism, Operational Defination and Mesurement | |
4) | Sampling - Reability and Validity | |
5) | Research Techniques (Survey Research) | |
6) | Research Techniques (Survey Research) | |
7) | Research Techniques (Focus Group) | |
8) | Qualitative Data Analysis | |
9) | Quantative Data Analysis (Introduction to Statistics and Hypothesis Testing) | |
10) | Introduction to SPSS (Menus and Data Entry) | |
11) | Frequency Tables and Descriptive Statistics | |
12) | Cross Tables and Chi-Square Analysis | |
13) | T-Test | |
14) | One Way of Analysis (ANOVA) |
Course Notes / Textbooks: | Earl Babbie. The Practice of Social Research, 12th Edition (America: Wadsworth, 2010) Roger D. Wimmer ve Joseph R. Dominick, Mass Media Research, An Introduction (America: Wadsworth, 2011) 9. Basım Darren George and Paul Mallery, SPSS For Windows Step By Step, A Simple Guide and Reference, 10th Edition (America: Pearson, 2010) |
References: | Arthur Asa Berger, Media and Communication Research Methods, An Introduction to Qualitative and Quantitative Approaches (Sage Publications, 2000) John W. Creswell, Research Design, Qualitative, Quantitative and Mixed Methods Approaches, 2nd Edition (Sage Publications, 2003) Ian Brace, Questionnaire Design, How to Plan, Structure and Write Survey Material for Effective Market Research (İngiltere: Kogan Page, 2004) Filiz Çakar, Sosyal Bilimlerde İstatistik (Alfa Yayınları, 2000) Şener Büyüköztürk, Veri Analizi El Kitabı, İstatistik, Araştırma Deseni, SPSS Uygulamaları ve Yorum, 4. Basım (Pegem yayıncılık, 2004) Darren George and Paul Mallery, SPSS For Windows Step By Step, A Simple Guide and Reference, 6th Edition (America: Pearson, 2006) Andy Field, Discovering Statistics Using SPSS, 2nd Edition (Sage Publications, 2005) |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 0 |
Homework Assignments | 2 | % 10 |
Project | 1 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 13 | 75 |
Laboratory | 13 | 75 |
Final | 3 | 45 |
Total Workload | 195 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Adequate knowledge in mathematics, science and computer engineering; the ability to use theoretical and practical knowledge in these areas in complex engineering problems. | |
2) | Ability to identify, formulate, and solve complex engineering problems; ability to select and apply appropriate analysis and modeling methods for this purpose. | 2 |
3) | Ability to design a complex system, process, device or product to meet specific requirements under realistic constraints and conditions; ability to apply modern design methods for this purpose. | 3 |
4) | Ability to develop, select and use modern techniques and tools necessary for the analysis and solution of complex problems encountered in computer engineering applications; ability to use information technologies effectively. | |
5) | Ability to design, conduct experiments, collect data, analyze and interpret results for the study of complex engineering problems or computer engineering research topics. | 3 |
6) | Ability to work effectively within and multi-disciplinary teams; individual study skills. | 2 |
7) | Ability to communicate effectively in verbal and written Turkish; knowledge of at least one foreign language; ability to write active reports and understand written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions. | |
8) | Awareness of the necessity of lifelong learning; ability to access information, to follow developments in science and technology and to renew continuously. | |
9) | To act in accordance with ethical principles, professional and ethical responsibility; information on the standards used in engineering applications. | |
10) | Information on business practices such as project management, risk management and change management; awareness of entrepreneurship and innovation; information about sustainable development. | |
11) | Knowledge of the effects of engineering practices on health, environment and safety in the universal and social scale and the problems of the era reflected in engineering; awareness of the legal consequences of engineering solutions. |