REK5202 Research Methods IIBahçeşehir UniversityDegree Programs CARTOON AND ANIMATIONGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
CARTOON AND ANIMATION
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
REK5202 Research Methods II Fall 3 0 3 8
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: Turkish
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Prof. Dr. HASAN KEMAL SUHER
Recommended Optional Program Components: None
Course Objectives: Development of skills in advertising and marketing research with respect to generating research questions, following correct methods in order to reach reliable results, planning qualitative and quantitative studies, developing questionnaries, coding data and analyzing the data with the SPSS program and reporting the findings.

Learning Outcomes

The students who have succeeded in this course;
1)The students who succeeded in this course;
The students will be able to define what marketing and advertising research is, what kinds of information it can provide, and how it is used by marketing management.

2)To identify and explain alternative research methods and their relative strengths and weaknesses.

3)To determine which advertising and marketing research methods will be suitable to analyze which types of marketing problems.

4)To identify and describe major types of measurement techniques and data collection methods.

5)To analyze data obtained through marketing research using the SPSS software.

Course Content

This course provides a broad overview of social sciences researches especially marketing and advertising research from a practical and applied perspective. Students will learn the basics of research and how to conduct a research project.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction
2) Social Research - Research Design
3) Conceptualism, Operational Defination and Mesurement
4) Sampling - Reability and Validity
5) Research Techniques (Survey Research)
6) Research Techniques (Survey Research)
7) Research Techniques (Focus Group)
8) Qualitative Data Analysis
9) Quantative Data Analysis (Introduction to Statistics and Hypothesis Testing)
10) Introduction to SPSS (Menus and Data Entry)
11) Frequency Tables and Descriptive Statistics
12) Cross Tables and Chi-Square Analysis
13) T-Test
14) One Way of Analysis (ANOVA)

Sources

Course Notes / Textbooks: Earl Babbie. The Practice of Social Research, 12th Edition (America: Wadsworth, 2010)

Roger D. Wimmer ve Joseph R. Dominick, Mass Media Research, An Introduction (America: Wadsworth, 2011) 9. Basım

Darren George and Paul Mallery, SPSS For Windows Step By Step, A Simple Guide and Reference, 10th Edition (America: Pearson, 2010)
References: Arthur Asa Berger, Media and Communication Research Methods, An Introduction to Qualitative and Quantitative Approaches (Sage Publications, 2000)

John W. Creswell, Research Design, Qualitative, Quantitative and Mixed Methods Approaches, 2nd Edition (Sage Publications, 2003)

Ian Brace, Questionnaire Design, How to Plan, Structure and Write Survey Material for Effective Market Research (İngiltere: Kogan Page, 2004)

Filiz Çakar, Sosyal Bilimlerde İstatistik (Alfa Yayınları, 2000)

Şener Büyüköztürk, Veri Analizi El Kitabı, İstatistik, Araştırma Deseni, SPSS Uygulamaları ve Yorum, 4. Basım (Pegem yayıncılık, 2004)

Darren George and Paul Mallery, SPSS For Windows Step By Step, A Simple Guide and Reference, 6th Edition (America: Pearson, 2006)

Andy Field, Discovering Statistics Using SPSS, 2nd Edition (Sage Publications, 2005)

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 0
Homework Assignments 2 % 10
Project 1 % 20
Midterms 1 % 30
Final 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 13 75
Laboratory 13 75
Final 3 45
Total Workload 195

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To have theoretical and practical knowledge and skills in cartoon and animation.
2) To be able to develop research, observation-experience, evaluation skills in the field of cartoon and animation and effectively communicate ideas, convincing actions and emotions using cartoon and animation and performance principles in every direction.
3) Making animated films with various artistic styles and techniques.
4) Designing the cartoon and animation production process using initiative, applying it with creativity and presenting it with personal style.
5) To be a team member in the production process of cartoon and animations, to be able to take responsibility and manage the team members under their responsibility and to lead them.
6) To be able to evaluate cartoon and animations in the framework of their knowledge and skills.
7) To be able to define and manage learning requirements in the field of cartoon and animation.
8) To be able to communicate with related organizations by sharing scientific and artistic works in cartoon and animation and to share information and skills in the field.
9) To monitor developments in the field of cartoon and animation using foreign languages ​​and to communicate with foreign colleagues.
10) To be able to use general information and communication technologies at advanced level with all kinds of technical tools and computer software used in cartoon and animations.
11) Using critical thinking skills and problem solving strategies in all aspects of development and production, effectively communicating ideas, emotions and intentions visually, verbally and in writing, and effectively incorporating technology in the development of cartoon and animation projects.
12) To have sufficient knowledge about ethical values ​​and universal values ​​in the field of cartoon and animation.