DES3017 Design and CommunicationBahçeşehir UniversityDegree Programs INDUSTRIAL DESIGNGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
INDUSTRIAL DESIGN
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
DES3017 Design and Communication Fall 1 2 2 4

Basic information

Language of instruction: English
Type of course: Must Course
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Hybrid
Course Coordinator : Dr. Öğr. Üyesi RENK DİMLİ ORAKLIBEL
Recommended Optional Program Components: -
Course Objectives: This course intends to make students question their implicit assumptions on design activity. Students are equipped with a perspective on meaning in design practice, i.e. an understanding indispensable for designers, both as designers of new products or critics of existing ones.

Learning Outcomes

The students who have succeeded in this course;
1. Express an understanding of theories and models of communication and semiotics
2. Demonstrate ability to write, adapt, and critically evaluate reading materials
3. Develop analytical thinking
4. Demonstrate ability to encode and decode visual sign systems
5. Explore the semantic qualities of industrial design
6. Apply semantic qualities of industrial design to design process
7. Gain skills to conduct projects based on design and culture

Course Content

In this course you will investigate the various ways in which products are given meaning and value, the way they are received and appreciated (or depreciated), with an emphasis on social, historical and cultural meanings and contexts. You will learn basic concepts and brief history of semiotics, advertising analysis, literature of product semantics, product analysis, and participate in workshops on product analysis and critical thinking.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to the course. Discussion on ‘meaning’ -
2) Basics of communication -
3) Basics of semiotics i: Saussure & Peirce Fiske, John (1982) ‘Chapter 3: Communication, Meaning and Signs’, in Introduction to Communication Studies, London: Methuen, pp. 39-63.
4) Basics of semiotics ii: Saussure & Peirce Fiske, John (1982) ‘Chapter 3: Communication, Meaning and Signs’, in Introduction to Communication Studies, London: Methuen, pp. 39-63.
5) Basics of semiotics iii: Codes - Barthes Fiske, John (1982) ‘Chapter 4: Codes’, in Introduction to Communication Studies, London: Methuen, pp. 65-83.
6) Basics of semiotics iv: Barthes, Semiotics and Ideology Fiske, John (1982) ‘Chapter 9: Ideology and Meanings’ in Introduction to Communication Studies, London: Methuen, pp. 165-188.
7) Basics of semiotics v: Myth and Ideology -
8) Reading an Advertisement submission of assignment 1_from sign to stories
9) General discussion on theory and discussion on poster assignments submission of assignment 2_reading ad
10) product semantics I – object "Barthes, Roland (1994) ‘Semantics of the Object’, in The Semiotic Challenge, University of California Press, pp: 179-190. Barthes, Roland (1972) ‘The New Citroen’, in Mythologies, Hill and Wang, pp. 88-90."
11) product semantics II – product design "Krippendorff, K. (1989). Product Semantics: a triangulation and four design theories. Krippendorff, K. (1989). On the essential contexts of artifacts or on the proposition that ""design is making sense (of things)"". Design Issues, 5(2), 9-39. "
12) product semantics III – functions of an object -
13) product semantics IV submission of assignment 3_ three in one
14) semantic analysis sheet -

Sources

Course Notes / Textbooks: -
References: "Barthes, Roland (1994) ‘Semantics of the Object’, in The Semiotic Challenge, University of California Press, pp: 179-190.
Barthes, Roland (1972) ‘The New Citroen’, in Mythologies, Hill and Wang, pp. 88-90.
Berger, A.A. (2010). Objects of affection. Palgrave Macmillan. (***Chapter 7.CODA.)
Buchanan, R. (1985). Declaration by Design: Rhetoric, Argument, and Demonstration in Design Practice.? Design Issues. Vol. 2(1), pp. 4-22.
Chandler, D. (2007). Semiotics: The Basics. London: Routledge.
Crilly, N., Good, D., Matravers, D., & Clarkson, P. J. (2008). Design as communication: Exploring the validity and utility of relating intention to interpretation. Design Studies, 29(5), 425-457.
Donald, N. (1988). The design of everyday things. Doubled Currency.
Fiske, J. (1990). Introduction to Communication Studies. London: Routledge.
Gotzsch, J. (2006). Product talk. The Design Journal, 9(2), 16-24.
Krippendorff, K. (1989). Product Semantics: a triangulation and four design theories.
Krippendorff, K. (1989). On the essential contexts of artifacts or on the proposition that ""design is making sense (of things)"". Design Issues, 5(2), 9-39.
Krippendorff, K. (2005). The semantic turn: A new foundation for design. crc Press.
Maycroft, N. (2004). The objectness of everyday life: disburdenment or engagement? Geoforum, 35(6), 713-725.
Vihma, S. (2003). On actual semantic and aesthetic interaction with design objects. In 5th European Academy of Design Conference.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 5
Homework Assignments 3 % 55
Final 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 9 3 27
Homework Assignments 3 8 24
Final 1 3 3
Total Workload 96

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution