| INDUSTRIAL PRODUCTS DESIGN | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| DES3017 | Design and Communication | Fall | 1 | 2 | 2 | 4 |
| Language of instruction: | English |
| Type of course: | Must Course |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Hybrid |
| Course Coordinator : | Dr. Öğr. Üyesi RENK DİMLİ ORAKLIBEL |
| Recommended Optional Program Components: | - |
| Course Objectives: | This course intends to make students question their implicit assumptions on design activity. Students are equipped with a perspective on meaning in design practice, i.e. an understanding indispensable for designers, both as designers of new products or critics of existing ones. |
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The students who have succeeded in this course; 1. Express an understanding of theories and models of communication and semiotics 2. Demonstrate ability to write, adapt, and critically evaluate reading materials 3. Develop analytical thinking 4. Demonstrate ability to encode and decode visual sign systems 5. Explore the semantic qualities of industrial design 6. Apply semantic qualities of industrial design to design process 7. Gain skills to conduct projects based on design and culture |
| In this course you will investigate the various ways in which products are given meaning and value, the way they are received and appreciated (or depreciated), with an emphasis on social, historical and cultural meanings and contexts. You will learn basic concepts and brief history of semiotics, advertising analysis, literature of product semantics, product analysis, and participate in workshops on product analysis and critical thinking. |
| Week | Subject | Related Preparation |
| 1) | Introduction to the course. Discussion on ‘meaning’ | - |
| 2) | Basics of communication | - |
| 3) | Basics of semiotics i: Saussure & Peirce | Fiske, John (1982) ‘Chapter 3: Communication, Meaning and Signs’, in Introduction to Communication Studies, London: Methuen, pp. 39-63. |
| 4) | Basics of semiotics ii: Saussure & Peirce | Fiske, John (1982) ‘Chapter 3: Communication, Meaning and Signs’, in Introduction to Communication Studies, London: Methuen, pp. 39-63. |
| 5) | Basics of semiotics iii: Codes - Barthes | Fiske, John (1982) ‘Chapter 4: Codes’, in Introduction to Communication Studies, London: Methuen, pp. 65-83. |
| 6) | Basics of semiotics iv: Barthes, Semiotics and Ideology | Fiske, John (1982) ‘Chapter 9: Ideology and Meanings’ in Introduction to Communication Studies, London: Methuen, pp. 165-188. |
| 7) | Basics of semiotics v: Myth and Ideology | - |
| 8) | Reading an Advertisement | submission of assignment 1_from sign to stories |
| 9) | General discussion on theory and discussion on poster assignments | submission of assignment 2_reading ad |
| 10) | product semantics I – object | "Barthes, Roland (1994) ‘Semantics of the Object’, in The Semiotic Challenge, University of California Press, pp: 179-190. Barthes, Roland (1972) ‘The New Citroen’, in Mythologies, Hill and Wang, pp. 88-90." |
| 11) | product semantics II – product design | "Krippendorff, K. (1989). Product Semantics: a triangulation and four design theories. Krippendorff, K. (1989). On the essential contexts of artifacts or on the proposition that ""design is making sense (of things)"". Design Issues, 5(2), 9-39. " |
| 12) | product semantics III – functions of an object | - |
| 13) | product semantics IV | submission of assignment 3_ three in one |
| 14) | semantic analysis sheet | - |
| Course Notes / Textbooks: | - |
| References: | "Barthes, Roland (1994) ‘Semantics of the Object’, in The Semiotic Challenge, University of California Press, pp: 179-190. Barthes, Roland (1972) ‘The New Citroen’, in Mythologies, Hill and Wang, pp. 88-90. Berger, A.A. (2010). Objects of affection. Palgrave Macmillan. (***Chapter 7.CODA.) Buchanan, R. (1985). Declaration by Design: Rhetoric, Argument, and Demonstration in Design Practice.? Design Issues. Vol. 2(1), pp. 4-22. Chandler, D. (2007). Semiotics: The Basics. London: Routledge. Crilly, N., Good, D., Matravers, D., & Clarkson, P. J. (2008). Design as communication: Exploring the validity and utility of relating intention to interpretation. Design Studies, 29(5), 425-457. Donald, N. (1988). The design of everyday things. Doubled Currency. Fiske, J. (1990). Introduction to Communication Studies. London: Routledge. Gotzsch, J. (2006). Product talk. The Design Journal, 9(2), 16-24. Krippendorff, K. (1989). Product Semantics: a triangulation and four design theories. Krippendorff, K. (1989). On the essential contexts of artifacts or on the proposition that ""design is making sense (of things)"". Design Issues, 5(2), 9-39. Krippendorff, K. (2005). The semantic turn: A new foundation for design. crc Press. Maycroft, N. (2004). The objectness of everyday life: disburdenment or engagement? Geoforum, 35(6), 713-725. Vihma, S. (2003). On actual semantic and aesthetic interaction with design objects. In 5th European Academy of Design Conference. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 5 |
| Homework Assignments | 3 | % 55 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Study Hours Out of Class | 9 | 3 | 27 |
| Homework Assignments | 3 | 8 | 24 |
| Final | 1 | 3 | 3 |
| Total Workload | 96 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Having the theoretical and practical knowledge proficiency in the discipline of industrial product design | |
| 2) | Applying professional knowledge to the fields of product, service and experience design development | |
| 3) | Understanding, using, interpreting and evaluating the design concepts, knowledge and language | |
| 4) | Knowing the research methods in the discipline of industrial product design, collecting information with these methods, interpreting and applying the collected knowledge | |
| 5) | Identifying the problems of industrial product design, evaluating the conditions and requirements of problems, producing proposals of solutions to them | |
| 6) | Developing the solutions with the consideration of social, cultural, environmental, economic and humanistic values; being sensitive to personal differences and ability levels | |
| 7) | Having the ability of communicating the knowledge about design concepts and solutions through written, oral and visual methods | |
| 8) | To identify and apply the relation among material, form giving, detailing, maintenance and manufacturing methods of design solutions | |
| 9) | Using the computer aided information and communication technologies for the expression of industrial product design solutions and applications | |
| 10) | Having the knowledge and methods in disciplines like management, engineering, psychology, ergonomics, visual communication which support the solutions of industrial product design; having the ability of searching, acquiring and using the knowledge that belong these disciplines when necessary. | |
| 11) | Using a foreign language to command the jargon of industrial product design and communicate with the colleagues from different cultures | |
| 12) | Following and evaluating the new topics and trends that industrial product design needs to integrate according to technological and scientific developments |