| Week |
Subject |
Related Preparation |
| 1) |
What is sustainability, sustainable city and cultural heritage?
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| 2) |
What is the importance of cultural heritage and sustainability?
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| 3) |
Sustainable cities and cultural heritage management in the world.
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| 4) |
History of İstanbul in the antiquity and contemporary cultural heritage.
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| 5) |
History of İstanbul in the Roman era and contemporary cultural heritage.
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| 6) |
History of İstanbul in the Ottoman era and contemporary cultural heritage.
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| 7) |
Discussion for the first project.
Building of the Modern İstanbul and lost cultural heritage of the city. |
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| 8) |
Midterm Week |
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| 9) |
Cultural heritage management in Turkey from Ottoman Empire to the Republic.
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| 10) |
UNESCO World Heritage and Turkey
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| 11) |
UNESCO Intangible Heritage and Turkey
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| 12) |
Sustainability of Cultural Heritage in İstanbul
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| 13) |
Establishing consciousness in the society about cultural heritage
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| 14) |
Generel Overview and discussion for the final project.
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| Course Notes / Textbooks: |
The Heritage Reader, Graham Fairclough, Rodney Harrison, John H. Jameson, John Schofield (ed.), (Routledge, 2007), The Ashgate Research Companion to Heritage and Identity, Brain Graham and Peter Howard (ed.), (England: Ashgate, 2008), Geçmişe Hücum: Osmanlı İmparatorluğu’nda Arkeoloji’nin Öyküsü, Edhem Eldem, Zeynep Çelik, Zainab Bahrani, (İstanbul: Salt, 2011, Doğan Kuban, İstanbul Bir Kent Tarihi, (İstanbul: İş Bankası, 2011)
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| References: |
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Program Outcomes |
Level of Contribution |
| 1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media. |
2 |
| 2) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
2 |
| 3) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
2 |
| 4) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
1 |
| 5) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
1 |
| 6) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
2 |
| 7) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
2 |
| 8) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
3 |
| 9) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
2 |
| 10) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
2 |
| 11) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
3 |
| 12) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
3 |
| 13) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
2 |
| 14) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
1 |