Week |
Subject |
Related Preparation |
1) |
What is Health Communication and what is not? Çağlar Gözüaçık
Regulations in Health Communication
Esra Varol - Tazefikir Brand Relations Supervisor |
|
2) |
Working Principles with the Agency and Writing a Brief
Çağrı Pişkinoğlu - Tazefikir Brand Relations Director
Şebnem Taşçı - Tazefikir Brand Relations Supervisor
Melek Günay / Toros Şahin - Gilead Sciences |
|
3) |
Prescription Medicines and Communication – Ayşenur Kökenli / Novartis Marketing Manager
İbrahim Akbulut – Tazefikir Medical Director |
|
4) |
OTC Products and Communications
Özlem Kaymaz - General Manager of GSK Consumer Health |
|
5) |
Hospital Communication
Seda Acar - American Hospital Marketing Manager |
|
6) |
Project Brief
|
|
7) |
Communication of Dermacosmetic Products
Ceren Hepyalı - LRP Marketing Manager / Loreal
Simla Pala – Tazefikir Brand Relations Director |
|
8) |
Health Communication and Social Media Use
Kübra Güldü – Teknofikir Social Media Director
Özlem Hoşcan – Corporate Communications Manager of Deva İlaç
or Kristin Aras Abdi İbrahim Umkaimun Senior Product Manager |
|
9) |
Awareness Campaigns Communication
Kerem Önuçak - Tazefikir Creative Agency Vice President |
|
10) |
Health Professionals as an Influencer
Özlem Dural Başova - Healthnet Brand Relations Director
Meryem Koç – Healthnet Content and Influencer Relations Manager
Guest: Exp. Dr. Ayça Kaya - Prof. Dr. Murat Aksoy – Prof. Dr. Aytug Altundag |
|
11) |
Communication Platforms for Physicians
exp. Dr. Bekir Cakmak - Doctor Follow CEO |
|
12) |
OTC Product Communication and Social Responsibility Projects
Pınar Saltat - Bayer Marketing Director |
|
13) |
Tazefikir Agency Visit
Award-Winning Campaigns from Turkey and the World
Tolga Tuncer – Tazefikir Senior Copywriter
Sinem Yiğit – Tazefikir Brand Relations Supervisor |
|
14) |
Students' Project Presentations Loreal Team |
|
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Program Outcomes |
Level of Contribution |
1) |
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
|
2) |
1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
4) To be able to explain and describe business marketing activities, economics, business law and global business practices. |
|
3) |
1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
Learning Competence
1) To be able to recognize national and international, social and cultural dimensions of public relations.
Field Specific Competence
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
Competence to Work Independently and Take Responsibility
1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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