OPERATING ROOM SERVICES (TURKISH) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
REK5207 | Fundamental Principles of Marketing | Fall | 3 | 0 | 3 | 14 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Non-Departmental Elective |
Course Level: | Associate (Short Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. SERDAR PİRTİNİ |
Recommended Optional Program Components: | None |
Course Objectives: | The purpase of this course is to provide students an in-depth understanding of marketing communication concepts, principles, and terminology in both business and nonprofit environments, to understand the role of integrated marketing communications in an organization and providing ability to develop a communication plan for an actual company. |
The students who have succeeded in this course; I. To identify marketing communications studies theoretically and practically. II. To identify the elements of marketing communications mix (advertising, public relations, sales promotion, direct marketing, personal selling) III. To identify how marcom mix elements create synergy when integrated. IV. To be able to develop a basic integrated marketing communications plan showing applicable target markets, use of the marketing communications mix and an appropriate understanding of market research. V. To be able to prepare a marketing communication project of an actual company VI. To be able to show marketing commication problem solving skills through case analysis and environmental scanning. |
Core concepts of marketing communications. Role of marketing communication in organizations. 3.Tools of marketing communication and their applications Application of an integrated marketing communication problems for organizations. |
Week | Subject | Related Preparation |
1) | Introduction. | |
2) | Overview of marketing communication and the marketing communication process. | |
3) | The communication process. | |
4) | Buyer behaviors. | |
5) | Marketing communication planning process. | |
6) | Media planning and strategy. | |
7) | Evaluation of media. | |
8) | Marketing communication tools. | |
9) | Advertising, brand management, branding. | |
10) | Communication strategies. | |
11) | Public relations, publicity, corporate image. | |
12) | Corporate advertising, event and sponsorship. | |
13) | Direct marketing and personal selling. | |
14) | Objectives and budgeting for promotional program. |
Course Notes / Textbooks: | Ders notları haftalık olarak verilecektir. / Will be given weekly. |
References: | Ders notları haftalık olarak verilecektir. Course notes will be given weekly. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Presentation | 1 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Presentations / Seminar | 5 | 35 |
Midterms | 7 | 35 |
Final | 7 | 60 |
Total Workload | 172 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | The use of theoretical knowledge in practice | |
2) | Effective use the terminology of the field | |
3) | Behave according to basic professional legislation related the field | |
4) | Use information and communication technology, express professional knowledge through written and verbal/non-verbal communication | |
5) | Express the social, scientific, cultural and ethical values of professional | |
6) | Behave according to quality management and processes and participate in these processes | |
7) | Develop themselves personally and professionally updating knowledge, skills and competencies of the field with lifelong learning awareness | |
8) | Use basic level knowledge and skills related the field, interpret and evaluate the data, identify potential problems and solve them | |
9) | Implement techniques according to developing technology and use new tools and devices | |
10) | The ability to prepare the operating room for surgery | |
11) | The ability to admit the patient into the operating room and to provide assistance for post - operational transport | |
12) | The ability to have theoretical and practical knowledge related to the field at a basic level |