REK5201 Research Methods IBahçeşehir UniversityDegree Programs INTERIOR ARCHITECTURE AND ENVIRONMENTAL DESIGNGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
INTERIOR ARCHITECTURE AND ENVIRONMENTAL DESIGN
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
REK5201 Research Methods I Spring 3 0 3 8
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: Turkish
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Prof. Dr. HASAN KEMAL SUHER
Recommended Optional Program Components: None
Course Objectives: Development of skills in advertising and marketing research with respect to generating research questions, following correct methods in order to reach reliable results, planning qualitative and quantitative studies, developing questionnaries, coding data and analyzing the data with the SPSS program and reporting the findings.

Learning Outcomes

The students who have succeeded in this course;
1)The students who succeeded in this course;
The students will be able to define what marketing and advertising research is, what kinds of information it can provide, and how it is used by marketing management.

2)To identify and explain alternative research methods and their relative strengths and weaknesses.

3)To determine which advertising and marketing research methods will be suitable to analyze which types of marketing problems.

4)To identify and describe major types of measurement techniques and data collection methods.

5)To analyze data obtained through marketing research using the SPSS software.

Course Content

This course provides a broad overview of social sciences researches especially marketing and advertising research from a practical and applied perspective. Students will learn the basics of research and how to conduct a research project.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction
2) Social Research - Research Design
3) Conceptualism, Operational Defination and Mesurement
4) Sampling - Reability and Validity
5) Research Techniques (Survey Research)
6) Research Techniques (Survey Research)
7) Research Techniques (Focus Group)
8) Qualitative Data Analysis
9) Quantative Data Analysis (Introduction to Statistics and Hypothesis Testing)
10) Introduction to SPSS (Menus and Data Entry)
11) Frequency Tables and Descriptive Statistics
12) Cross Tables and Chi-Square Analysis
13) T-Test
14) One Way of Analysis (ANOVA)

Sources

Course Notes / Textbooks: Earl Babbie. The Practice of Social Research, 12th Edition (America: Wadsworth, 2010)

Roger D. Wimmer ve Joseph R. Dominick, Mass Media Research, An Introduction (America: Wadsworth, 2011) 9. Basım

Darren George and Paul Mallery, SPSS For Windows Step By Step, A Simple Guide and Reference, 10th Edition (America: Pearson, 2010)
References: Arthur Asa Berger, Media and Communication Research Methods, An Introduction to Qualitative and Quantitative Approaches (Sage Publications, 2000)

John W. Creswell, Research Design, Qualitative, Quantitative and Mixed Methods Approaches, 2nd Edition (Sage Publications, 2003)

Ian Brace, Questionnaire Design, How to Plan, Structure and Write Survey Material for Effective Market Research (İngiltere: Kogan Page, 2004)

Filiz Çakar, Sosyal Bilimlerde İstatistik (Alfa Yayınları, 2000)

Şener Büyüköztürk, Veri Analizi El Kitabı, İstatistik, Araştırma Deseni, SPSS Uygulamaları ve Yorum, 4. Basım (Pegem yayıncılık, 2004)

Darren George and Paul Mallery, SPSS For Windows Step By Step, A Simple Guide and Reference, 6th Edition (America: Pearson, 2006)

Andy Field, Discovering Statistics Using SPSS, 2nd Edition (Sage Publications, 2005)

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 0
Homework Assignments 2 % 10
Project 1 % 20
Midterms 1 % 30
Final 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 42
Study Hours Out of Class 14 42
Project 14 28
Homework Assignments 2 30
Midterms 1 25
Final 1 25
Total Workload 192

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Setting up various spaces in national and international contexts, carrying out designs, planning and applications that could satisfy various user groups and respond various requirements in the field of Interior Architecture,
2) Analyzing the information gathered from the framework of actual physical, social and economical constraints and user requirements, and synthesizing these with diverse knowledge and considerations in order to create innovative spatial solutions,
3) Generating creative, innovative, aesthetic and unique spatial solutions by using tangible and abstract concepts,
4) Using at least one of the illustration and presentation technologies competently, that the field of interior architecture requires,
5) Reporting, presenting and transferring the design, practice and research studies to the specialists or laymen by using visual, textual or oral communication methods, efficiently and accurately,
6) Embracing and prioritizing man-environment relationships, user health, safety and security, and universal design principles in the field of interior architecture,
7) Design understanding and decision making that respects social and cultural rights of the society, cultural heritage and nature,
8) Being aware of national and international values, following developments and being equipped about ethical and aesthetical subjects in the fields of interior architecture, design and art,
9) Having absolute conscious about legal regulations, standards and principles; and realizing professional ethics, duties and responsibilities in the field of Interior Architecture,