Week |
Subject |
Related Preparation |
1) |
Reviewing basic photographic knowledge:
Effects of Camera types and Lenses in the photographic image; Effects of negative films and digital imaging on the visual design. Effects of photographic elements (like usage of aperture, shutter, filters etc.) to create various design elements
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2) |
Composition:
Getting to know yourself and your photography. Discussion on selected portfolios of photographers
Basis of Composition and its elements in Photographic visual design.Definition of Unity, Balance, Coherence, Rules of Thirds and Golden Ratio |
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3) |
Light as a visual Element:
Historical use of light &shadow. Basic characteristic of light, relation between color and light. |
Assignment I: Rule of Thirds |
4) |
Recognizing Space in Photographic Practice:
Relations between objects and place. Representation of familiar objects within various spatial conditions. |
Assignment II: Chiaroscuro |
5) |
Picturing Self:
Historical evolution of Self-Portrait.
Contemporary self-portrait samples.
Creating allegories and metaphors within self-portrait style.
Usage of environment for creating meanings
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Assignment III / Context: Home and Objects
Images of anything in / or around your home which define safe or uncanny views about your environment(s). |
6) |
Picturing Others:
Historical evolution of portrait style in visual art.
Contemporary samples from portrait photographers.
Family Albums and post memorial function of photographic images.
Found images. |
Assignment IV / Concept: Allegorical Self-Portraits
Pictures define subjects on self |
7) |
Genres I : Documentary Photography:
History of Documentary Photography,
Relation between Documentary, Photojournalism and essay styles.
Main topics of contemporary documentary photography,
Evolution of Street Photography (1930s-2000s). |
Assignment V / Context: Family Photographs
Pictures define family within the context of social class, culture etc. |
8) |
Genres II : Abstract Photography
Meaning of Abstract and abstraction.
Modern and Post-Modern Use of abstraction.
Definition of metaphor, metonymy and synecdoche in artistic practices.
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Assignment VI: Street Photography |
9) |
Genres III: Landscape:
Historical evolution of genre.
Different sub-genres in the practice.
Opposition of Rural and Urban Practices of genre. |
Assignment VII: Abstraction:
abstract or semi-abstract subjects which express metaphor/metonymy or synecdoche |
10) |
Genres IV: Fashion:
Historical evolution of genre,
Artistic methods of genre within artistic eras,
Current styles in genre. |
Assignment VIII: Concept: Cityscape vs. Landscape
Urban or/and Rural spaces which express a critical view to the subject-matter |
11) |
Humor:
Definition Pastiche and Parody in representation.
Meaning and role of reproduction and appropriation. |
Assignment IX: Fashion and the City |
12) |
Genres V: Definition of Photo-Essay and Photo-Diary Style. |
Assignment X: Humor:
Pictures including pastiche or parody. |
13) |
Ideas of Final Project and Discussion. |
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14) |
Final Presentation and comments/critics. |
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Program Outcomes |
Level of Contribution |
1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
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2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
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3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
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4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
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5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
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6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
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7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
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8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
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9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
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11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
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13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
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