Week |
Subject |
Related Preparation |
1) |
Understanding the Sustainability
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Class slides / Articles /Cases |
2) |
Sustainable Development Goals
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Class slides / Articles /Cases
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3) |
Understanding attitudes towards consumption and sustainability
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Class slides / Articles /Cases
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4) |
Sustainable Consumption
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Class slides / Articles /Cases
|
5) |
Consumer Culture, Overconsumption and Voluntary Simplicity
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Class slides / Articles /Cases
|
6) |
The Attitude-behaviour Gap in Sustainable Consumption, Motivating behavioural change
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Class slides / Articles /Cases
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7) |
LOHAS: A sustainable lifestyle
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Class slides / Articles /Cases
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8) |
Sustainable Business Practices
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Class slides / Articles /Cases
|
9) |
Sustainability and Marketing
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Class slides / Articles /Cases
|
10) |
Sustainable Supply Chains
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Class slides / Articles /Cases
|
11) |
Creating Social Impact |
Class slides / Articles /Cases
|
12) |
Ethics and Responsible Business Practices
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Class slides / Articles /Cases
|
13) |
Communicating and Managing Sustainability
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Class slides / Articles /Cases
|
14) |
Sharing Economy |
Class slides / Articles /Cases
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Course Notes / Textbooks: |
Robertson, M. (2017). Sustainability principles and practice. Taylor & Francis. Lee, N. R., & Kotler, P. (2015). Social marketing: Changing behaviors for good. Sage Publications. Sustainability Marketing, Belz / Peattie (2012) Wiley ISBN: 978-1119966197 Additional readings will be posted in Itslearning.
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References: |
Nidumolu, R., Prahalad, C. K., & Rangaswami, M. R. (2009). Why sustainability is now the key driver of innovation. Harvard business review, 87(9), 56-64. Kotler, P. (2011). Reinventing marketing to manage the environmental imperative. Journal of marketing, 75(4), 132-135. Griskevicius, V., Cantú, S. M., & Van Vugt, M. (2012). The evolutionary bases for sustainable behavior: Implications for marketing, policy, and social entrepreneurship. Journal of Public Policy & Marketing, 31(1), 115-128. Chouinard,Y., J. Ellison. ve R. Ridgeway. (2011). The Sustainable Economy. Harvard Business Review. 52-62.
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Program Outcomes |
Level of Contribution |
1) |
Create design oriented application for the visual communication design field. |
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2) |
Resolve visual communication problems via concept based designs and an integrated perspective in the visual communication design field.
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3) |
Qualify in design directing through analysis and design processes. |
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4) |
Display creative thinking, approach and production process skills.
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5) |
Integrate basic fields of visual communication; print, time-based and interactive media, through mastering each one of these fields individually.
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6) |
Identify complementary design solutions in the visual field in order to solve communication problems.
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7) |
Perform necessary operational skills in order to finalize products in the visual communication design field.
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8) |
Evaluate recent design trends and the evolving aesthetic perspectives.
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9) |
Use recent design softwares that coincide with the developing information technologies and communication channels.
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10) |
Interpret theoretical, historical and intellectual roots of the visual communication design field.
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11) |
Perform necessary time management in order to complete a visual communication design project.
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12) |
Demonstrate leadership qualities in a design team as well as individual skills during the progress of a visual communication design project.
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13) |
Display compositional solutions and aesthetic skills to fulfill design needs in a visual communication design work.
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14) |
Develop academical, intellectual and critical point of view for global, local and individual visual communication design works. |
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