Week |
Subject |
Related Preparation |
1) |
Understanding the Sustainability
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Class slides / Articles /Cases |
2) |
Sustainable Development Goals
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Class slides / Articles /Cases
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3) |
Understanding attitudes towards consumption and sustainability
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Class slides / Articles /Cases
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4) |
Sustainable Consumption
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Class slides / Articles /Cases
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5) |
Consumer Culture, Overconsumption and Voluntary Simplicity
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Class slides / Articles /Cases
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6) |
The Attitude-behaviour Gap in Sustainable Consumption, Motivating behavioural change
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Class slides / Articles /Cases
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7) |
LOHAS: A sustainable lifestyle
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Class slides / Articles /Cases
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8) |
Sustainable Business Practices
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Class slides / Articles /Cases
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9) |
Sustainability and Marketing
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Class slides / Articles /Cases
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10) |
Sustainable Supply Chains
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Class slides / Articles /Cases
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11) |
Creating Social Impact |
Class slides / Articles /Cases
|
12) |
Ethics and Responsible Business Practices
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Class slides / Articles /Cases
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13) |
Communicating and Managing Sustainability
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Class slides / Articles /Cases
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14) |
Sharing Economy |
Class slides / Articles /Cases
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Course Notes / Textbooks: |
Robertson, M. (2017). Sustainability principles and practice. Taylor & Francis. Lee, N. R., & Kotler, P. (2015). Social marketing: Changing behaviors for good. Sage Publications. Sustainability Marketing, Belz / Peattie (2012) Wiley ISBN: 978-1119966197 Additional readings will be posted in Itslearning.
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References: |
Nidumolu, R., Prahalad, C. K., & Rangaswami, M. R. (2009). Why sustainability is now the key driver of innovation. Harvard business review, 87(9), 56-64. Kotler, P. (2011). Reinventing marketing to manage the environmental imperative. Journal of marketing, 75(4), 132-135. Griskevicius, V., Cantú, S. M., & Van Vugt, M. (2012). The evolutionary bases for sustainable behavior: Implications for marketing, policy, and social entrepreneurship. Journal of Public Policy & Marketing, 31(1), 115-128. Chouinard,Y., J. Ellison. ve R. Ridgeway. (2011). The Sustainable Economy. Harvard Business Review. 52-62.
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Program Outcomes |
Level of Contribution |
1) |
Grasp basic theoretical and conceptual knowledge about the field and relations between them at the level of practice. |
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2) |
Possess basic knowledge about the causes and effects of political transformations in societies. |
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3) |
Possess knowledge about quantitative, qualitative and mixed research methods in social and behavioral sciences. |
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4) |
Recognize historical patterns while evaluating contemporary political and social developments. |
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5) |
Demonstrate interdisciplinary and critical approach while analyzing, synthesizing and forecasting domestic and foreign policy. |
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6) |
Conduct studies in the field professionally, both independently or as a team member. |
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7) |
Possess consciousness about lifelong learning based on Research & Development. |
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8) |
Communicate with peers both orally and in writing, by using a foreign language at least at a level of European Language Portfolio B1 General Level and the necessary informatics and communication technologies. |
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9) |
Apply field-related knowledge and competences into career advancement, projects for sustainable development goals, and social responsibility initiatives. |
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10) |
Possess the habit to monitor domestic and foreign policy agenda as well as international developments. |
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11) |
Possess competence to interpret the new political actors, theories and concepts in a global era. |
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12) |
Evaluate the legal and ethical implications of advanced technologies on politics. |
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