| FILM AND TELEVISION | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| FTV2947 | Streaming Production Seminars | Fall | 3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Assist. Prof. DENİZ GÜRGEN |
| Course Lecturer(s): |
Doç. TUNA TETİK |
| Course Objectives: | The course aims to provide students with a comprehensive understanding of the ecosystem of streaming platforms, exploring the diverse content landscape of major services like Netflix, Amazon Prime, Hulu, YouTube, Instagram, and TikTok, and examining their impact on contemporary media consumption. Students will delve into contemporary mix-media storytelling, analyzing how elements such as text, video, graphics, and interactivity are employed to engage digital audiences. Through hands-on practice, students will develop production skills tailored for streaming platforms, focusing on pre-production, production, and post-production workflows. The course also emphasizes the analysis of platform-specific formats and trends, enabling students to craft content that aligns with unique audience behaviors and platform characteristics. Collaboration with guest lecturers and industry professionals will provide insights into real-world production processes, challenges, and innovations in streaming media. Students will learn techniques for creating both short-form content, such as TikTok and Instagram videos, and long-form episodic or serialized content for platforms like Netflix and Hulu. Encouraging creativity and experimentation, the course fosters innovation in emerging formats and non-traditional storytelling techniques. By the end of the course, students will apply their skills in a capstone project, creating a piece of streaming content that demonstrates proficiency in production techniques, platform-specific knowledge, and creative storytelling. |
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The students who have succeeded in this course; 1. Describe the system of Streaming Platforms by identify and explaining the diverse content landscapes of major streaming platforms such as Netflix, Amazon Prime, Hulu, YouTube, Instagram, and TikTok, including their impact on media consumption. 2. Analyze Contemporary Mix-Media Storytelling by evaluating the use of mix-media elements in streaming content and their role in engaging digital audiences. 3. Apply Production Techniques for Streaming Media through hands-on practice in pre-production, production, and post-production workflows for creating content tailored to streaming platforms. 4. Differentiate Platform-Specific Formats and Trend to assess the unique characteristics, trends, and audience preferences of various streaming platforms to inform production choices. 5. Engage with Industry Insights through sessions with guest lecturers and industry professionals to enhance understanding of streaming media production processes. 6. Experiment with Creative Formats and Storytelling by designing innovative and experimental streaming content using emerging formats and non-traditional storytelling techniques. |
| The course begins by exploring the ecosystem of streaming platforms, where students analyze the diverse content strategies of platforms like Netflix, Amazon Prime, YouTube, and TikTok, examining their impact on media consumption. Students will gain a critical understanding of how these platforms shape global entertainment and audience engagement. It continues with a focus on mix-media storytelling, where students evaluate how text, video, graphics, and interactivity are used in streaming content to captivate digital audiences. Through case studies and practical exercises, they learn to adapt traditional storytelling to digital platforms. Students will apply production techniques by engaging in pre-production, production, and post-production workflows, creating content tailored for streaming platforms. This includes mastering formats like vertical videos and short-form content, with workshops providing hands-on experience. The course also covers platform-specific formats and trends, teaching students to identify audience preferences and emerging practices unique to each streaming service. Industry insights are integrated through sessions with guest lecturers, offering practical perspectives on production and innovation. |
| Week | Subject | Related Preparation |
| 1) | Introduction to FTV2947 | |
| 2) | Television, Cinema, Digital Platform Project Design Subtleties and Differences | |
| 3) | Case Review: Netflix, BluTV, Exxen, GAIN, Amazon Prime Production and Content Creation | |
| 4) | Views, Box Office, Commercial Success, Rating of the concepts to the project influence and media different meanings | |
| 5) | Case 1: Marvel Studios different productions features in the media | |
| 6) | Case 2: Forbidden Love, adaptations and productions in media. | |
| 7) | Designing 1. project | |
| 8) | Presentation week | |
| 9) | Presentation week | |
| 10) | Television, cinema and project in digital media design and promotion methods | |
| 11) | Designing 2. project | |
| 12) | Feedbacks and critics | |
| 13) | Feedbacks and critics | |
| 14) | Student presentations |
| Course Notes / Textbooks: | Zettl, H. (2013). Sight, sound, motion: Applied media aesthetics. Cengage Learning., Bordwell, D., & Thompson, K. (2008). Film art: An introduction. McGraw-Hill Humanities/Social Sciences/Languages. |
| References: |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Presentation | 1 | % 30 |
| Final | 1 | % 60 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Study Hours Out of Class | 14 | 70 |
| Presentations / Seminar | 2 | 6 |
| Final | 1 | 3 |
| Total Workload | 121 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Being familiar to the main concepts and methods of the social sciences and the fine arts devoted to understanding the world and the society | 3 |
| 2) | Having comprehensive knowledge regarding different media and branches of art | 2 |
| 3) | Knowing the historical background of audio-visual moving images in the world and in Turkey and keeping pace with the new developments in the area | 2 |
| 4) | Having a good command of the language and the aesthetics of audio-visual moving images in the world and in Turkey | 3 |
| 5) | Being able to create a narrative that could be used in a fiction or a non-fiction audio-visual moving image product | 3 |
| 6) | Being able to write a script ready to be shot | 3 |
| 7) | Having the skills to produce the photoboard of a script in hand and to shoot the film using the camera, the lights and other necessary equipment | 4 |
| 8) | Being able to transfer the footage of a film to the digital medium, to edit and do other post-production operations | 4 |
| 9) | Being able to create a documentary audio visual moving image from the preliminary sketch stage to shooting, editing and post-production stages | 3 |
| 10) | Being able to produce an audio visual moving image for television and audio products for radio from preliminary stages through shooting and editing to the post-production stage | 4 |
| 11) | Being culturally and theoretically equipped to make sense of an audio-visual moving image, to approach it critically with regard to its language and narration and being able to express his/her approach in black and white | 3 |
| 12) | Having ethical values and a sense of social responsibility | 3 |