| ADVERTISING | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| SOC2007 | Sociological Perspectives | Spring | 3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. AYŞE NİLÜFER NARLI |
| Course Lecturer(s): |
Assist. Prof. KAYA AKYILDIZ |
| Recommended Optional Program Components: | "." |
| Course Objectives: | This course is designed to discuss the theoretical heritage and conceptual transformation in sociology within the framework of boundaries and relationalities between major and minor approaches. Beginning with classical sociologists such as Durkheim, Marx, and Weber, we will also examine modern interpretations of these thinkers within neo-Marxist and neo-Weberian frameworks, as well as functionalist and structuralist theories. The works of Wright, Wallerstein, and relevant modern sociologists will be integrated into these discussions. Through current sociological debates and the conceptual frameworks surrounding cultural diversity, civil society, and practical methodologies in sociology, we will explore both old and new approaches to understanding social change regarding sociological perspectives. |
|
The students who have succeeded in this course; 1. Analyse different sociological perspectives by improving sociological imagination. 2. Evaluate theories for interpretations of connections between capitalism, (in)equality, and social change. 3. Critical assessment of social inequalities and visiting difference-centred approaches, and new debates in sociology. 4. Formulate a model to describe concepts such as class, division of labour, differences and inequalities, cultural, political and economic conflicts regarding societal settings. |
| In this course we will analyze the sociological issues, theories of classical and contemporary sociology along with the debates. In addition to the main theories we will evaluate theorists and investigators, including Auguste Comte, Emile Durkheim, Karl Marx, Max Weber. The teaching methods of the course are lecture, reading, case study, guest speaker, project and discussion. |
| Week | Subject | Related Preparation |
| 1) | Introduction: From major theories to minor approaches | Introduction to the course |
| 2) | Durkheim and Sociology as a Method | Read the related chapter / readings before coming to class. The Rules of Sociological Method |
| 3) | Durkheim and “Functionalist” Heritage | Read the related chapter / readings before coming to class The Rules of Sociological Method |
| 4) | Marx, Engels and “Revolution” | Read the related chapter / readings before coming to class Communist Manifesto |
| 5) | Marxist Heritage towards Class and Inequalities: Relations between Economy and Society | Read the related chapter / readings before coming to class Communist Manifesto |
| 6) | Weber’s Conceptual Toolkit: Class, Status, Party | Read the related chapter / readings before coming to class Economy and Society |
| 7) | Contemporary Inequalities: Comparison between Marxist and Weberian Aproaches | Read the chapter / readings before coming to class. Economy and Society |
| 8) | Midterm Exam – on-site | |
| 9) | In Pursue of the Classical (Major) Theories: Parson’s “Structural” Analysis | Read the related chapter / readings before coming to class. The Structure of Social Action |
| 10) | Sociological Heritage against Contemporary Challenges: Transformative Trajectories | Read the related chapter / readings before coming to class The End of the World as we Know it |
| 11) | Different Perspectives from 20th Century: Pierre Bourdieu | Read the related chapter / readings before coming to class Distinction |
| 12) | Different Perspectives from 20th Century: Erving Goffman | Read the related chapter / readings before coming to class The Presentation of Self in Everyday Life |
| 13) | Towards -or from- Sociological Perspective Examples from the 21st Century | Read the related chapter / readings before coming to class (Diverse theories and Concepts will be discussed via further readings) |
| 14) | Towards -or from- Sociological Perspective Examples from the 21st Century | Read the related chapter / readings before coming to class (Diverse theories and Concepts will be discussed via further readings) |
| Course Notes / Textbooks: | • Emile Durkheim, The Rules of Sociological Method • Karl Marx & Friedrich Engels, Communist Manifesto • Max Weber, Economy and Society “Sociological Terms” • Talcott Parsons, The Structure of Social Action (chapter/s will be selected) • Immanuel Wallerstein, The End of the World as we Know it (The Heritage of Sociology) • Erving Goffman, The Presentation of Self in Everyday Life (Selected chapters from each material will be provided on weekly basis.) (Her kaynaktan seçilen bölümler haftalık olarak sağlanacaktır.) |
| References: | Her kaynaktan seçilen bölümler haftalık olarak sağlanacaktır. Selected chapters from each material will be provided on weekly basis. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 5 |
| Homework Assignments | 3 | % 15 |
| Midterms | 1 | % 30 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Study Hours Out of Class | 14 | 3 | 42 |
| Presentations / Seminar | 1 | 10 | 10 |
| Homework Assignments | 1 | 10 | 10 |
| Midterms | 1 | 2 | 2 |
| Final | 1 | 20 | 20 |
| Total Workload | 126 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 2 |
| 2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | |
| 3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | |
| 4) | To be able to follow and interpret innovations in the field of advertising | |
| 5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | |
| 6) | To address and solve the needs and problems of the field through the developed scientific perspective | |
| 7) | To recognize and understand all the dynamics within the field of advertising | |
| 8) | To analyze and develop solutions to problems encountered in the practical field of advertising |