PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ACL4002 | Ethnic Literature | Fall | 3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi HATİCE ÖVGÜ TÜZÜN |
Course Lecturer(s): |
Prof. Dr. GÖNÜL BAKAY |
Recommended Optional Program Components: | None |
Course Objectives: | To introduce the student to the literature of the major ethnic groups in the United States and examine the cultural contexts and literary traditions from which such literature emanates. |
The students who have succeeded in this course; Familiarization with a variety of themes and literary styles outside (what used to be) the traditional canon, and an awareness of the multiple facets of US identity. |
Diverse issues prevalent in multi-etnic America to be debated through the reading of five novels pertaining to Native Americans, African Americans, Latinos, and Asian Americans, as well as of passages from autobiographies of ethnic authors, and from theoretical work by various scholars. Watching parts of Roots to be added if there is time. |
Week | Subject | Related Preparation |
1) | General Introduction | Reading |
2) | Analysis /Discussion of House Made of Dawn | Reading |
3) | House Made of Dawn continued | Reading |
4) | Passages from theoreticians | Reading |
5) | Discussion /Analysis of The Color Purple | Reading |
6) | The Color Purple continued | Reading |
7) | Roots | |
8) | Discussion /Analysis of Bless Me Ultima | Reading |
9) | Bless Me Ultima continued | Reading |
10) | Jasmine | Reading |
11) | Jasmine continued | Reading |
12) | Discussion /Analysis of Joy-Luck Club | Reading |
13) | Joy-Luck Club continued | Reading |
14) | Passages from autobiographies | Reading |
15) | Final Examination | |
16) | Final Examination |
Course Notes / Textbooks: | N. Scott Momaday, House Made of Dawn ( New York: Harper Perennial, 1999). Alice Walker, The Color Purple (Orlando, FL: Mariner Books, 2006). Rudolfo Anaya, Bless Me Ultima (New York: Grand Central Publishing, 1994). Amy Tan, The Joy Luck Club (London: Penguin, 2006). Bharati Mukherjee, Jasmine (New York: N. Scott Momaday, House Made of Dawn ( New York: Harper Perennial, 1999). Alice Walker, The Color Purple (Orlando, FL: Mariner Books, 2006). Rudolfo Anaya, Bless Me Ultima (New York: Grand Central Publishing, 1994). The tv series Roots |
References: | Passages from: Henry Louis Gates Jr., The Signifying Monkey: A Theory of African-American Literary Criticism. Werner Sollors, Beyond Ethnicity Gloria Anzaldua, Borderlands/La Frontera W. E. B. Du Bois, The Souls of Black Folk Edward Said, Out of Place Richard Rodriguez, Hunger of Memory Marie Lauret et al., Beginning Ethnic American Literature |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 16 | % 20 |
Midterms | 2 | % 40 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 12 | 4 | 48 |
Presentations / Seminar | 1 | 4 | 4 |
Homework Assignments | 5 | 8 | 40 |
Midterms | 1 | 8 | 8 |
Final | 1 | 10 | 10 |
Total Workload | 152 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |