PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ACL4005 | Literature and Film | Spring Fall |
3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi HATİCE ÖVGÜ TÜZÜN |
Recommended Optional Program Components: | none |
Course Objectives: | This course will examine how fiction, short story and/or plays have provided the textual foundations for cinematic productions. |
The students who have succeeded in this course; Students will learn • how to interpret a film and comment/ discuss its treatment of a literary and/or dramatic text, • to point out distortions of texts on screen end evaluate reasons for such distortions, • to differentiate free adaptations (such as postmodernist) from distorted versions of texts, • to develop their own critical assesment and write argumentative papers by the end of the semester. |
works of literature and their adaptation to film |
Week | Subject | Related Preparation |
1) | Capote’s Novella, Analysis/ Discussion | Reading |
2) | Film /Analysis/ Discussion Breakfast at Tiffany’s | Reading |
3) | Harper Lee’s novel: To Kill a Mockingbird / Analysis/ Discussion | Reading |
4) | Analysis/ Discussion | Reading |
5) | Film /Analysis/ Discussion | Reading |
6) | Introduction to Asian-American writers. | Reading |
7) | Analysis/ Discussion of the novel | Reading |
8) | Analysis/ Discussion of the novel | Reading |
9) | Joy Luck Club Analysis/ Discussion | Reading |
10) | general discussion | |
11) | Introduction to Jane Austen & 18th century | Reading |
12) | Analysis/ Discussion of Pride and Prejudice | Reading |
13) | Lost in Austen /Analysis/ Discussion | Reading |
14) | Over-all wrap up discussion | Reading |
15) | Final Examination | |
16) | Final Examination |
Course Notes / Textbooks: | 1. Truman Capote: Breakfast at Tiffany’s (film: Breakfast at Tiffany’s) 2. Harper Lee: To Kill a Mockingbird (film: To Kill a Mockingbird) 3. Amy Tan: Joy Luck Club (film: Joy Luck Club) 4. Jane Austen: Pride and Prejudice ( Film:Lost in Austen) |
References: | Film History, Thomas& Bordwell |
Semester Requirements | Number of Activities | Level of Contribution |
Quizzes | 5 | % 30 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Homework Assignments | 1 | 2 | 2 |
Quizzes | 3 | 6 | 18 |
Midterms | 1 | 12 | 12 |
Final | 1 | 15 | 15 |
Total Workload | 89 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | 1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media 2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. 3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. 4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
2) | 1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. 2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. 3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. 4) To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
3) | 1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. 2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. Learning Competence 1) To be able to recognize national and international, social and cultural dimensions of public relations. Field Specific Competence 1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. 2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. Competence to Work Independently and Take Responsibility 1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |