ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ACL3001	American Drama I	Spring Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi HATİCE ÖVGÜ TÜZÜN
Course Lecturer(s):	Dr. Öğr. Üyesi ELİF BAŞ
Recommended Optional Program Components:	None
Course Objectives:	In this course the period from 1920’s to 1960’s will be covered with emphasis on various dramatic movements and the contribution of such playwrights such as Eugene O’Neill, Lillian Hellman, Tenessee Williams to the making of modern American Drama.

Learning Outcomes

The students who have succeeded in this course;
Students will learn
• to discuss major playwrights styles and themes through selected plays,
• to compare and contrast various social, political, philosophical perspectives these plays introduce,
• to develop their own perspectives and write argumentative essays about different themes.

Course Content

20th century American Drama
(1920’s to 1960’s)

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)		Reading
2)		Reading
3)		Reading
4)		Reading
5)		Reading
6)		Reading
7)		Reading
8)		Reading
9)		Reading
10)
11)		Reading
12)		Reading
13)		Reading
14)
15)
16)

Sources

Course Notes / Textbooks:	Eugene O’Neill: Long Day’s Journey into Night Lillian Hellman: Children’s Hour Tennessee Williams: Cat on a Hot Tin Roof Arthur Miller: All My Sons Edward Albee: The Zoo Story Le Roi Jones: The Dutchman Jerome Lawrence & Robert. E. Lee: The Night Thoreau Spent in Jail
References:	Famous American Plays 1950’s Black Theater

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	5	% 30
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	15	4	60
Quizzes	5	2	10
Midterms	1	15	15
Final	1	20	20
Total Workload			147

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2