ACL1005 Developing Speaking Skills IBahçeşehir UniversityDegree Programs ADVERTISINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
ADVERTISING
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ACL1005 Developing Speaking Skills I Spring
Fall
3 0 3 7
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi ELİF BAŞ
Course Lecturer(s): Dr. Öğr. Üyesi ELİF BAŞ
Recommended Optional Program Components: None
Course Objectives: Students will learn to speak English clearly, fluently and with ease. They will become more comfortable in expressing themselves in English.

Learning Outcomes

The students who have succeeded in this course;
1-Recognize and describe various communication styles.
2-Define nonverbal communication.
3-Demonstrate proper techniques when communicating in writing.
4-Demonstrate techniques for improving group communication.
5-Compare and contrast cultural aspects of communication.

Course Content

Discussions and presentations about short stories, plays, poetry and films.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to course. Outline of semester. Survival game – what values do we place on human characteristics?
2) Love and marriage and choices of partners. How do we translate our values into the expression of love? “Happy Endings” by Margaret Atwood Reading.
3) Introduction of partners. Interviewing another student and presenting him/her to the class. Practice of presentation skills. Interview.
4) “Never Let Me Go” by Kazuo Ishiguo. The idea of sacrifice and honor. Discussion of film and characters, themes. Research.
5) Poetry about love, marriage and choices. Selections include Browning, Shakespeare, Sexton and Frost. Reading.
6) “Il Postino” and the poetry of Pablo Neruda. One poet and his vision of love and life. Reading.
7) Presentations of poets and songwriters. Power point presentation of Shakespearean sonnets and various ways of presenting. Powerpoint.
8)
9) “The Crucible” by Arthur Miller. Values and how we are transformed. Reading.
10) Presentations. Research for presentation.
11) Debates and controversial subjects. Commercials and capitalism and how we are subliminally affected. Research.
12) Presentations. Research.
13) “A Christmas Carol” by Dickens. An adaptation of the novella into a play format. Reading and discussion of themes and characters. Reading.
14) Debates in teams. Research.
15) Final.
16) Final.

Sources

Course Notes / Textbooks: Her dönem için ayrı seçilecek kısa eserler, şiirler...
References: Various texts and handouts.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 48 % 10
Quizzes 3 % 10
Homework Assignments 1 % 10
Presentation 2 % 20
Midterms 2 % 20
Final 1 % 30
Total % 100
PERCENTAGE OF SEMESTER WORK % 70
PERCENTAGE OF FINAL WORK % 30
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 16 3 48
Presentations / Seminar 2 12 24
Homework Assignments 3 4 12
Quizzes 3 3 9
Midterms 1 15 15
Final 1 15 15
Total Workload 165

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. 2
2) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. 2
3) To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. 2
4) To be able to analyze primary and secondary research data for a variety of products and services. 2
5) To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. 2
6) To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) 2
7) To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. 3
8) To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. 2
9) To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. 2
10) To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. 2
11) To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) 2
12) To be able to identify and meet the demands of learning requirements. 2
13) To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. 2