Week |
Subject |
Related Preparation |
1) |
Introduction to course. Outline of semester. Short writing assignment describing expectations and past experiences. |
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2) |
“Telling Stories” by Maeve Binchey and excerpt from “Portrait of a Lady” by Henry James. Writing about love and our concepts of what it means and how it is portrayed in the two stories. |
Reading. |
3) |
“Goodbye Marcus, Goodbye Rose” by Jean Rhys. Our experiences in life prepare us for the future. How do our lives change after a hugely impactful experience? |
Writing assignment. |
4) |
“Happy Endings” by Margaret Atwood. Writing about theme, characters, plot and mood. Example of summary and analysis of a short story. |
Reading. |
5) |
“Whose Life Is It Anyway?” by Brian Clark. The nature of life. What is our responsibility to ourselves? To others? |
Essay. |
6) |
“Moral Hazard” by Kate Jennings. The aging process and inconceivable choices. Is it possible or even acceptable to choose death over life? |
Essay. |
7) |
Midterm Essay concerning the nature of love and marriage and death and the choices involved. How do the stories exemplify the themes? |
Reading. |
8) |
Review. |
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9) |
“Crime and Punishment” by Dosteovsky. Using logic to make excuses for a criminal act. |
Essay. |
10) |
“Remains of the Day” by Kazuo Ishiguro. Prejudice and characters who must act against their better nature. |
Reading. |
11) |
“The Ones Who Walk Away From Omelas” by Ursula Le Guin. Is it ever acceptable to sacrifice someone for the greater good? |
Reading. |
12) |
“The Joneses”. Capitalism and creating a desire and market. |
Background research. |
13) |
Essay on consumerism and capitalism. What goods do we consider desirable and why? |
Research. |
14) |
“First Confession” by Frank O’Connor. Comedy and plot. How does an author show theme through the use of humor? |
Reading. |
15) |
Final. |
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16) |
Final. |
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Program Outcomes |
Level of Contribution |
1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
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2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
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3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
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4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
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5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
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6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
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7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
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8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
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9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
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11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
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13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
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