| Week |
Subject |
Related Preparation |
| 1) |
Developments in concepts related to marketing; relational marketing - customer relations management and related concepts.
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| 2) |
Internet and marketing; concepts of e-commerce and e-marketing
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| 3) |
Internet's impact on marketing strategies; marketing mix and e-marketing mix
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| 4) |
E-marketing strategies; e-models and related concepts
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| 5) |
E-marketing strategies; e-models and related concepts
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| 6) |
E-models: processes, infrastructure and building an example e-commerce website, preparing a business plan.
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| 7) |
Review
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| 8) |
Evaluation of e-marketing models
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| 9) |
E-marketing models: marketplaces, C2C
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| 10) |
E-marketing models: Gatherers
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| 11) |
Payment systems and security
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| 12) |
Content providers and their relationship with e-marketing
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| 13) |
Communities and internet groups
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| 14) |
Mobil marketing, mobil commerce and new business models
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| Course Notes / Textbooks: |
Laudon, Kenneth C., and Carol Guercio Traver (2012), E-Commerce 2012, Pearson, 8th edition, ISBN-10: 0132146142 |
| References: |
Laudon, Kenneth C., (2009), E-Commerce 2009: Business, Technology, Society, Pearson, 5th edition, ISBN-10: 0136007112, ISBN-13: 9780136007111 |
| |
Program Outcomes |
Level of Contribution |
| 1) |
Being able to develop and deepen their knowledge at the level of expertise in the same or a different field, based on undergraduate level qualifications. |
4 |
| 2) |
To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field. |
3 |
| 3) |
To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field and to produce solutions by taking responsibility. |
4 |
| 4) |
To be able to interpret and create new knowledge by integrating the knowledge gained in the field with the knowledge from different disciplines, |
3 |
| 5) |
To be able to systematically transfer current developments in the field and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data. |
5 |
| 6) |
To be able to develop strategy, policy and implementation plans in the fields related to the field and to evaluate the obtained results within the framework of quality processes. |
4 |