MBA (TURKISH, NONTHESIS, DISTANCE EDUCATION) | |||||
Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ISL5074 | E-Business | Fall | 3 | 0 | 3 | 8 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Departmental Elective |
Course Level: | |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. YAVUZ GÜNALAY |
Course Lecturer(s): |
Dr. Öğr. Üyesi ADNAN VEYSEL ERTEMEL Dr. Öğr. Üyesi İLKAY TURAN Dr. Öğr. Üyesi BURCU İNCİ Dr. Öğr. Üyesi ÖZGÜR ERKUT ŞAHİN Dr. TANOL TÜRKOĞLU Instructor FAHRİ EMRE REÇBER |
Recommended Optional Program Components: | none |
Course Objectives: | This course has the aim of enabling the students to possess knowledge and understanding on the three main powers behind the e-commerce, that is, technological change, business development and social change. |
The students who have succeeded in this course; Identifying main reasons behind e-commerce, understanding the change factors that the organizations expect, telecommunication systems, web softwares, electronic data transmission, e-commerce business models, e-marketing, confidentiality and security, legal issues and the future of the e-commerce and e-commerce strategies. |
The course content will be a combination of classical lectures and case studies. |
Week | Subject | Related Preparation |
1) | Developments in concepts related to marketing; relational marketing - customer relations management and related concepts. | |
2) | Internet and marketing; concepts of e-commerce and e-marketing | |
3) | Internet's impact on marketing strategies; marketing mix and e-marketing mix | |
4) | E-marketing strategies; e-models and related concepts | |
5) | E-marketing strategies; e-models and related concepts | |
6) | E-models: processes, infrastructure and building an example e-commerce website, preparing a business plan. | |
7) | Review | |
8) | Evaluation of e-marketing models | |
9) | E-marketing models: marketplaces, C2C | |
10) | E-marketing models: Gatherers | |
11) | Payment systems and security | |
12) | Content providers and their relationship with e-marketing | |
13) | Communities and internet groups | |
14) | Mobil marketing, mobil commerce and new business models |
Course Notes / Textbooks: | Laudon, Kenneth C., and Carol Guercio Traver (2012), E-Commerce 2012, Pearson, 8th edition, ISBN-10: 0132146142 |
References: | Laudon, Kenneth C., (2009), E-Commerce 2009: Business, Technology, Society, Pearson, 5th edition, ISBN-10: 0136007112, ISBN-13: 9780136007111 |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Project | 1 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Application | 13 | 48 |
Study Hours Out of Class | 14 | 81 |
Presentations / Seminar | 1 | 1 |
Project | 10 | 20 |
Midterms | 1 | 2 |
Final | 1 | 2 |
Total Workload | 196 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution |