| MARKETING (TURKISH, NONTHESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ISL5164 | Strategies for Multinational Companies | Spring | 3 | 0 | 3 | 7 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | Turkish |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | |
| Course Lecturer(s): |
Assoc. Prof. MERVE KOÇOĞLU |
| Recommended Optional Program Components: | None |
| Course Objectives: | The objective of this course is to provide knowledge about the nature, scope of Multinational Corporations, financial and economic factors to do business abroad, the structures and strategies of multinational corporations, the contribution of the Multinational corporations to the world economy, balance of payment effects and cost benefit analysis of multinational corporation. |
|
The students who have succeeded in this course; The students who succeeded in this course; will be able to explain the meaning, nature, stages of the MNCs. will be able to represent the effects of FDI and MNCs on the world economy, domestic economy and on the balance of payments. will be able to do cost benefiy analysis of multinational corporations. will be able to define the reasons to invest abroad. will be able to analyze the opportunities of investing abroad. will be able to define the fundamental principles and theories of FDI. |
| Economic and financial factors which are effective in being multinational, structure of multinational corporations and strategies for entering foreign markets, analyzing the effects of trade and balance of payments. |
| Week | Subject | Related Preparation |
| 1) | The nature and scope of Multinational Corporations (MNC) | |
| 2) | The nature and scope of Foreign Direct Investment (FDI) | |
| 3) | Çokuluslu şirketlerin tanımıÇokuluslu şirketlerin evreleriDefinition and evolution of MNC and FDIMeaning of MNC Stages of MNC | |
| 4) | The theories of FDI | |
| 5) | Direct costs and benefits of FDI | |
| 6) | The reasons to invest abroad Raw materials, non transferable knowledge, avoiding regulation, product flexibilityExports Licensing | |
| 7) | The reason to expansion abroadNew establishment, expansion and licensingOwnership patterns Joint ventureStrategical Alliances Merger and acqusition | |
| 8) | Midterm Exam | |
| 9) | Monopolistic and oligopolistic approaches | |
| 10) | Business activities | |
| 11) | Balance of payment effects of MNCFinancial flow effect | |
| 12) | Balance of payment effects of MNCTrade flow effect | |
| 13) | Presentation | |
| 14) | Presentation | |
| 15) | Final Exam |
| Course Notes / Textbooks: | Sunum notları, güncel haberler |
| References: | Ulusal ve uluslararası yayın yapan gazetelerin haberleri, ekonomik ve finansal veri tabanları |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Project | 1 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Application | 13 | 48 |
| Study Hours Out of Class | 14 | 81 |
| Midterms | 1 | 2 |
| Final | 1 | 2 |
| Total Workload | 175 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Being able to develop and deepen their knowledge in the same or a different field at the level of expertise, based on undergraduate level qualifications. | |
| 2) | To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field of marketing. | |
| 3) | To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field of marketing and to produce solutions by taking responsibility. | |
| 4) | To be able to critically evaluate the knowledge and skills acquired in the field of marketing expertise and to direct their learning. | |
| 5) | To be able to systematically convey the current developments in the field of marketing and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data. | |
| 6) | To be able to develop strategy, policy and implementation plans in the field of marketing and to evaluate the results obtained within the framework of quality processes. |