Week |
Subject |
Related Preparation |
1) |
Visual Communication and Design, Design elements and design principles.
Practice:
Using Adobe Illustrator Menus & Toolbox:
Drawing tools, objects and object attributes
(Drawing basic geometric shapes with Illustrator) |
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2) |
Visual Communication and writing. Comprehension, measures of perception, relations of recalling in visual communication.
Practice:
Adobe Illustrator for freeform drawing:
(Creating a composition with geometric objects and a silhouette) |
|
3) |
Visual Communication Design and Colour
Practice:
Drawing and coloring with Illustrator:
(Drawing a character from TV Show Southpark)
Deadline for 1st Homework (Basic design elements on Streets) |
|
4) |
Visual perception and principles of Gestalt Theory: Figure-Background, balance, relations between structure features of image and their symbolising forms and the principle of appropriateness of the meanings.
Practice:
Drawing and coloring with Adoe Illustrator:
(Drawing a character from TV Show Southpark) |
|
5) |
Gestalt Theory and composition: Perceptional groupings, identical images different images and symbolising.
Practice:
Using text and graphics to design a poster composition: |
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6) |
Writing and graphic design. Graphic Design principles.
Practice:
Using text and image and masking function on Illustrator |
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7) |
Writing and graphic design. Graphic Design principles.
Deadline for 2nd Homework: (Compositions from geometric objects on Streets) |
|
8) |
Using Adobe Photoshop: Interface and tools:
Cropping tools, text tool and Layer Concept on Photoshop
(Image Manipulation) |
|
9) |
Colour models: HSL Model, additive and subtractive colour models, digitalizing colours
Practice:
Using Adobe Photoshop: Tools and commands
Layer Style and Layer Mode functions |
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10) |
Practice:
Using Adobe Photoshop: Tools and commands
Layer Style and Layer Mode functions
Deadline for 3rd Homework. (Different Layout formats) |
|
11) |
Using Adobe Photoshop: Commands and effects
Color Correction on Photoshop
Practice:
Advertising product sample: Poster Design |
|
12) |
Using Adobe Photoshop: Layer Masking and color blending (Recoloring a black and white photo)
Practice:
Advertising product sample: Poster Design |
|
13) |
What is 3D? 3D applications on Computer graphics. Using Adobe Photoshop: 3D Typography, Smart Object and Action Functions.
Practice: Advertising product sample: Brochure Design |
|
14) |
Practice: Print Advertisement sample.
Deadline for 4th Homework. (Print Advertisement Sample) |
|
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Program Outcomes |
Level of Contribution |
1) |
Knowledge of photographic and video media and ability to use basic, intermediate and advanced techniques of these media. |
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2) |
Ability to understand, analyze and evaluate theories, concepts and uses of photography and video. |
|
3) |
Ability to employ theoretical knowledge in the areas of the use of photography and video. |
|
4) |
Familiarity with and ability to review the historical literature in theoretical and practical studies in photography and video. |
|
5) |
Ability in problem solving in relation to projects in photography and video. |
|
6) |
Ability to generate innovative responses to particular and novel requirements in photography and video. |
|
7) |
Understanding and appreciation of the roles and potentials of the image across visual culture |
|
8) |
Ability to communicate distinctively by means of photographic and video images. |
|
9) |
Experience of image post-production processes and ability to develop creative outcomes through this knowledge. |
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10) |
Knowledge of and ability to participate in the processes of production, distribution and use of photography and video in the media. |
|
11) |
Ability to understand, analyze and evaluate global, regional and local problematics in visual culture. |
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12) |
Knowledge of and ability to make a significant contribution to the goals of public communication. |
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13) |
Enhancing creativity via interdisciplinary methods to develop skills for realizing projects. |
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14) |
Gaining general knowledge about the points of intersection of communication, art and technology. |
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