Week |
Subject |
Related Preparation |
1) |
Visual Communication and Design, Design elements and design principles.
Practice:
Using Adobe Illustrator Menus & Toolbox:
Drawing tools, objects and object attributes
(Drawing basic geometric shapes with Illustrator) |
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2) |
Visual Communication and writing. Comprehension, measures of perception, relations of recalling in visual communication.
Practice:
Adobe Illustrator for freeform drawing:
(Creating a composition with geometric objects and a silhouette) |
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3) |
Visual Communication Design and Colour
Practice:
Drawing and coloring with Illustrator:
(Drawing a character from TV Show Southpark)
Deadline for 1st Homework (Basic design elements on Streets) |
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4) |
Visual perception and principles of Gestalt Theory: Figure-Background, balance, relations between structure features of image and their symbolising forms and the principle of appropriateness of the meanings.
Practice:
Drawing and coloring with Adoe Illustrator:
(Drawing a character from TV Show Southpark) |
|
5) |
Gestalt Theory and composition: Perceptional groupings, identical images different images and symbolising.
Practice:
Using text and graphics to design a poster composition: |
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6) |
Writing and graphic design. Graphic Design principles.
Practice:
Using text and image and masking function on Illustrator |
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7) |
Writing and graphic design. Graphic Design principles.
Deadline for 2nd Homework: (Compositions from geometric objects on Streets) |
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8) |
Using Adobe Photoshop: Interface and tools:
Cropping tools, text tool and Layer Concept on Photoshop
(Image Manipulation) |
|
9) |
Colour models: HSL Model, additive and subtractive colour models, digitalizing colours
Practice:
Using Adobe Photoshop: Tools and commands
Layer Style and Layer Mode functions |
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10) |
Practice:
Using Adobe Photoshop: Tools and commands
Layer Style and Layer Mode functions
Deadline for 3rd Homework. (Different Layout formats) |
|
11) |
Using Adobe Photoshop: Commands and effects
Color Correction on Photoshop
Practice:
Advertising product sample: Poster Design |
|
12) |
Using Adobe Photoshop: Layer Masking and color blending (Recoloring a black and white photo)
Practice:
Advertising product sample: Poster Design |
|
13) |
What is 3D? 3D applications on Computer graphics. Using Adobe Photoshop: 3D Typography, Smart Object and Action Functions.
Practice: Advertising product sample: Brochure Design |
|
14) |
Practice: Print Advertisement sample.
Deadline for 4th Homework. (Print Advertisement Sample) |
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Program Outcomes |
Level of Contribution |
1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
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2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
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3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
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4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
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5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
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6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
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7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
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8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
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9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
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11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
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13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
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