MARKETING (ENGLISH, NON-THESIS) | |||||
Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
BUS5102 | Human Resources Management | Spring | 3 | 0 | 3 | 8 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Departmental Elective |
Course Level: | |
Mode of Delivery: | Face to face |
Course Coordinator : | |
Course Lecturer(s): |
Prof. Dr. AHMET ERKUŞ Assoc. Prof. MERVE KOÇOĞLU |
Recommended Optional Program Components: | None |
Course Objectives: | This course has been organized both to facilitate students’ understanding of human resource management and to provide expanded coverage of emerging issues such as strategic human resource management. |
The students who have succeeded in this course; The students who succeeded in this course; I.Understands the objectives and duties of Human Resource Management. Also, analyzing the contribution of the department on company performance. II.Explains Strategic role of Human Resource Management. III.Learns to prepare job analysis, job descriptions and job specifications. Explains their values for the other human resource activities. IV.Defines personnel planning and its techniques. Compares the internal and external sources of recruiting. V.Describes the methods which are used in recruitment and selection processes and identifies both the drawbacks and contributions of each. VI.Understands how to make effective interviews in recruitment by being aware of the biases and errors. VII.Describes the training and development process needed for both new and current employees in order to perform effectively. |
Some of the themes covered in this course are: strategic role of human resource management; recruitment and placement; employee testing and selection; training development; performance appraisal. The course will based on Turkish human resource activity examples which are going to help students in their work life. |
Week | Subject | Related Preparation |
1) | The Strategic Role of Human Resource Management | |
2) | Strategic Human Resource Management | |
3) | Job Analysis | |
4) | Personnel Planning and Recruiting | |
5) | Employee Testing and Selection | |
6) | Interviewing Candidates | |
7) | Midterm | |
8) | Training and Developing Employees | |
9) | Performance Management and Appraisal | |
10) | Managing Careers | |
11) | Establishing Strategic Pay Plans | |
12) | Pay for Performance and Financial Incentives | |
13) | Benefits and Services | |
14) | Ethics, Justice, And Fair Treatment in HR Management |
Course Notes / Textbooks: | Optional Text İnsan Kaynakları Yönetimi (2006, 6. Baskı), by İlhami Fındıkçı, Alfa Yayınları, İstanbul |
References: | Text Book Human Resource Management (2011, 12th edition), by Gary Dessler, Prentice Hall. Other readings will be distributed and assigned throughout the semester. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Project | 1 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Application | 14 | 96 |
Study Hours Out of Class | 13 | 54 |
Midterms | 1 | 6 |
Final | 1 | 2 |
Total Workload | 200 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Identify core concepts of marketing and the role of marketing in business and society. | |
1) | Ability to collect, process, and analyze consumer data to make informed marketing decisions | |
2) | Knowledge of social, legal, ethical and technological forces on marketing decision-making. | |
3) | Ability to create an integrated marketing communications plan which includes promotional strategies and measures of effectiveness. | |
4) | Ability to communicate the unique marketing mixes and selling propositions for specific product offerings. | |
5) | Ability to construct written sales plans and a professional interactive oral sales presentation. | |
6) | Ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumers. | |
8) | Ability to analyze marketing problems and provide solutions based on a critical examination of marketing information. |