| STRATEGIC MARKETING AND BRAND MANAGEMENT (TURKISH, NON-THESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ISL5301 | Research Methods and Ethics | Spring | 3 | 0 | 3 | 9 |
| Language of instruction: | Turkish |
| Type of course: | Must Course |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Assist. Prof. SERKAN YEŞİLYURT |
| Course Lecturer(s): |
Prof. Dr. AHMET ERKUŞ |
| Recommended Optional Program Components: | none |
| Course Objectives: | The aim of this course is to give students the knowledge, skills, research-analysis and interpretation of scientific research methods in the philosophy of science-method -analysis. At lesson; science and social sciences, research process and literature scanning, conceptual framework of a research, research design, sample selection, measurement and processing, quantitative data analysis and reporting with packet programs will be processed |
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The students who have succeeded in this course; They must have general knowledge of European Values and Integration issuesLearn the scope and bases of scientific research. Learn scientific information access and data collection methods. Reads, understands and analyzes data in scientific texts. Learn how to prepare a research report It has knowledge in scientific ethics and can prevent unethical behaviors. |
| Scientific Research Methods, Scientific Research, Research Problems, Hypotheses and Aims, Scientific Information Access: Library, Digital Library, Databases, Scientific Data Collection and Measurement Methods, Data Analysis Methods and Presentation, Validity Concepts of Reliability, Research Proposal Writing -Production of "Summary" Proposal, Methods of Preparing / Reporting Research Report, Basic Rules and Examples in Article Writing, Directive of Scientific Research and Publication of Higher Education Council |
| Week | Subject | Related Preparation |
| 1) | "Introduction to the course" | Reading |
| 2) | Scientific Method, Scientific Writing and Ethics | Reading |
| 3) | Research Problems and Literature Scanning | Reading |
| 4) | The Conceptual Framework of the Research | Reading |
| 5) | Research Design: Research Patterns and Methods | Reading |
| 6) | Universe and Sampling | Reading |
| 7) | Operate Up | Reading |
| 8) | Data Collection Techniques | Reading |
| 9) | Introduction to IBM SPSS and Basic Statistics Measurements | Reading |
| 10) | Data Analysis I-Discrepancy Analyzes (t-test, ANOVA) | Reading |
| 11) | Data Analysis III - Hierarchical Regression and Reliability Analysis | Reading |
| 12) | Data Analysis II-Relational Analyzes (Correlation, Regression, Multiple Regression) | Reading |
| 13) | Data Analysis IV | Reading |
| 14) | General evaluation | Reading |
| 15) | Final Exam |
| Course Notes / Textbooks: | Şener Büyüköztürk , Özcan Aygün, Ebru Kılıç Çakmak, Şirin Karadeniz, “Bilimsel Araştırma Yöntemleri”, Pegem Yayıncılık, ISBN: 9944919289, 2014 |
| References: | Şener Büyüköztürk , Özcan Aygün, Ebru Kılıç Çakmak, Şirin Karadeniz, “Bilimsel Araştırma Yöntemleri”, Pegem Yayıncılık, ISBN: 9944919289, 2014 |
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 50 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Study Hours Out of Class | 14 | 11 | 154 |
| Presentations / Seminar | 1 | 20 | 20 |
| Midterms | 1 | 2 | 2 |
| Final | 1 | 2 | 2 |
| Total Workload | 220 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 0) | 2-It leads management which decided to be a brand, to treat strategically for efficency on brand studies. | |
| 0) | 1-It grows marketing managers who take forward his company with customer centered aprroach and within a framework of age neccessary. | |
| 1) | Ability to collect, process, and analyze consumer data to make informed marketing decisions | |
| 2) | Identify core concepts of marketing and the role of marketing in business and society. | |
| 3) | Knowledge of social, legal, ethical and technological forces on marketing decision-making. | |
| 4) | Ability to communicate the unique marketing mixes and selling propositions for specific product offerings. | |
| 5) | Ability to construct written sales plans and a professional interactive oral sales presentation. | |
| 6) | Ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumers. | |
| 7) | To provide students a detailed theoretical foundation in advertising and brand communications fields in order to support their career in communication field. | |
| 8) | Critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advetising and brand communication |