MARKETING (TURKISH, NONTHESIS, DISTANCE EDUCATION) | |||||
Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ISL5253 | Consumer Behavior | Fall | 3 | 0 | 3 | 7 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Departmental Elective |
Course Level: | |
Mode of Delivery: | Face to face |
Course Coordinator : | |
Course Lecturer(s): |
Dr. Öğr. Üyesi AHMET BAŞCI Assoc. Prof. YUSUF CAN ERDEM Prof. Dr. ERDOĞAN KOÇ Prof. Dr. ÖZGÜR ÇENGEL Assoc. Prof. CEYDA AYSUNA TÜRKYILMAZ Instructor ALTAY AYHAN Dr. Öğr. Üyesi ÇAĞLA PINAR BOZOKLU Dr. DUYGU AYDIN ÜNAL |
Recommended Optional Program Components: | None |
Course Objectives: | The application of the behavioral models and their affect through the marketing process in managerial decisions will be focused under this course. Theories as; introduction to the theory and findings, perception, learning, motivation, attitude creation and change are the subjects and objectives to understand the consumer behavior which are determined by the other dynamic applications. |
The students who have succeeded in this course; Students will meet the theories and the applications of Consumer Behavior. Moreover they will be capable of making independent researchs with using the theoretical models in the literature. |
Introduction to Cunsumer Behavior and It’s Basics The Importance of Consumer Behavior in Marketing and The Correlation Between Marketing Strategies The Process of Purchasing and the Factors Effecting The Process: a) Demographical Subjects b) Psychological Subjects Consumer Manipulation of Information and Learning Perception and It’s Effect to the Consumer Behavior Attitudes, Manipulation of Attitudes and Persuasion Incentives of Consumer Interests Values and Life Styles Social and Cultural Factors that Effect the Consumer Purchasing Community Dynamics and Consulting Groups Family and the Social Class Culture and the Consumer Behavior: Case Study |
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15) | Final Exam |
Course Notes / Textbooks: | Solomon R. Michael, “Consumer Behavior”, Prentice Hall |
References: | William L. Wilkie, “Consumer Behavior”, John & Sons Inc., Yavuz Odabaşı ve Gülfidan Barış, “Tüketici Davranışı”, Media cat |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Project | 1 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Application | 13 | 48 |
Study Hours Out of Class | 14 | 81 |
Midterms | 1 | 2 |
Final | 1 | 2 |
Total Workload | 175 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Being able to develop and deepen their knowledge in the same or a different field at the level of expertise, based on undergraduate level qualifications. | |
2) | To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field of marketing. | |
3) | To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field of marketing and to produce solutions by taking responsibility. | |
4) | To be able to critically evaluate the knowledge and skills acquired in the field of marketing expertise and to direct their learning. | |
5) | To be able to systematically convey the current developments in the field of marketing and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data. | |
6) | To be able to develop strategy, policy and implementation plans in the field of marketing and to evaluate the results obtained within the framework of quality processes. |