ACTUARIAL SCIENCE (TURKISH, NON-THESIS)
Master	TR-NQF-HE: Level 7	QF-EHEA: Second Cycle	EQF-LLL: Level 7

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ISL5253	Consumer Behavior	Fall	3	0	3	7

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Departmental Elective
Course Level:
Mode of Delivery:	Face to face
Course Coordinator :
Course Lecturer(s):	Dr. Öğr. Üyesi AHMET BAŞCI Assoc. Prof. YUSUF CAN ERDEM Prof. Dr. ERDOĞAN KOÇ Prof. Dr. ÖZGÜR ÇENGEL Assoc. Prof. CEYDA AYSUNA TÜRKYILMAZ Instructor ALTAY AYHAN Dr. Öğr. Üyesi ÇAĞLA PINAR BOZOKLU Dr. DUYGU AYDIN ÜNAL
Recommended Optional Program Components:	None
Course Objectives:	The application of the behavioral models and their affect through the marketing process in managerial decisions will be focused under this course. Theories as; introduction to the theory and findings, perception, learning, motivation, attitude creation and change are the subjects and objectives to understand the consumer behavior which are determined by the other dynamic applications.

Learning Outcomes

The students who have succeeded in this course;
Students will meet the theories and the applications of Consumer Behavior. Moreover they will be capable of making independent researchs with using the theoretical models in the literature.

Course Content

Introduction to Cunsumer Behavior and It’s Basics
The Importance of Consumer Behavior in Marketing and The Correlation Between Marketing Strategies

The Process of Purchasing and the Factors Effecting The Process:
a) Demographical Subjects
b) Psychological Subjects

Consumer Manipulation of Information and Learning
Perception and It’s Effect to the Consumer Behavior
Attitudes, Manipulation of Attitudes and Persuasion
Incentives of Consumer Interests
Values and Life Styles
Social and Cultural Factors that Effect the Consumer Purchasing
Community Dynamics and Consulting Groups
Family and the Social Class
Culture and the Consumer Behavior: Case Study

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)
2)
3)
4)
5)
6)
7)	Midterm Exam
8)
9)
10)
11)
12)
13)
14)
15)	Final Exam

Sources

Course Notes / Textbooks:	Solomon R. Michael, “Consumer Behavior”, Prentice Hall
References:	William L. Wilkie, “Consumer Behavior”, John & Sons Inc., Yavuz Odabaşı ve Gülfidan Barış, “Tüketici Davranışı”, Media cat

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Project	1	% 20
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Application	13	48
Study Hours Out of Class	14	81
Midterms	1	2
Final	1	2
Total Workload		175

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Acquire the quantitative skills to become an actuary.
2)	Will know about risks and ways to manage risk.
3)	Will know about financial planning and its role in actuarial management.
4)	Will be able to design new products and carry profitability tests and scenario analyses.
5)	Besides gaining competence in theoretical subjects, the graduate will also be aware of practical issues and applications through lecturers and instructors who have market experience.
6)	Will be able to follow all innovations and carry on research on the particular area.
7)	Will share information with colleagues and will use it for project development..
8)	Will be able to apply and make the necessary adaptation to all new rules and regulations.