| MBA (TURKISH, NON-THESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ISL5253 | Consumer Behavior | Fall | 3 | 0 | 3 | 7 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | Turkish |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | |
| Course Lecturer(s): |
Assist. Prof. AHMET BAŞCI Assoc. Prof. YUSUF CAN ERDEM Prof. Dr. ERDOĞAN KOÇ Prof. Dr. ÖZGÜR ÇENGEL Assoc. Prof. CEYDA AYSUNA TÜRKYILMAZ Instructor ALTAY AYHAN Assist. Prof. ÇAĞLA PINAR BOZOKLU Dr. DUYGU AYDIN ÜNAL |
| Recommended Optional Program Components: | None |
| Course Objectives: | The application of the behavioral models and their affect through the marketing process in managerial decisions will be focused under this course. Theories as; introduction to the theory and findings, perception, learning, motivation, attitude creation and change are the subjects and objectives to understand the consumer behavior which are determined by the other dynamic applications. |
|
The students who have succeeded in this course; Students will meet the theories and the applications of Consumer Behavior. Moreover they will be capable of making independent researchs with using the theoretical models in the literature. |
| Introduction to Cunsumer Behavior and It’s Basics The Importance of Consumer Behavior in Marketing and The Correlation Between Marketing Strategies The Process of Purchasing and the Factors Effecting The Process: a) Demographical Subjects b) Psychological Subjects Consumer Manipulation of Information and Learning Perception and It’s Effect to the Consumer Behavior Attitudes, Manipulation of Attitudes and Persuasion Incentives of Consumer Interests Values and Life Styles Social and Cultural Factors that Effect the Consumer Purchasing Community Dynamics and Consulting Groups Family and the Social Class Culture and the Consumer Behavior: Case Study |
| Week | Subject | Related Preparation |
| 1) | ||
| 2) | ||
| 3) | ||
| 4) | ||
| 5) | ||
| 6) | ||
| 7) | Midterm Exam | |
| 8) | ||
| 9) | ||
| 10) | ||
| 11) | ||
| 12) | ||
| 13) | ||
| 14) | ||
| 15) | Final Exam |
| Course Notes / Textbooks: | Solomon R. Michael, “Consumer Behavior”, Prentice Hall |
| References: | William L. Wilkie, “Consumer Behavior”, John & Sons Inc., Yavuz Odabaşı ve Gülfidan Barış, “Tüketici Davranışı”, Media cat |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Project | 1 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Application | 13 | 48 |
| Study Hours Out of Class | 14 | 81 |
| Midterms | 1 | 2 |
| Final | 1 | 2 |
| Total Workload | 175 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Broadening and deepening the knowledge about business administration at the master’s level based on the undergraduate level qualifications, | |
| 2) | Comprehending the interaction across various disciplines related to the field of business administration, and evaluating the knowledge and skills gained on an interdisciplinary dimension, | |
| 3) | Using theoretical and practical information and skills gained at the expertise level in the field business administration, | |
| 4) | Analyzing problems requiring expertise in the field business administration by using scientific research methods, | |
| 5) | Evaluating a problem in the business administration field independently, developing a way for solution, solving the problem and evaluating the results, | |
| 6) | Developing new strategic approaches to solve unforeseen complex issues in the business administration field through integrative and creative elaboration, | |
| 7) | Evaluating the knowledge related to the field of business administration through critical perspective, | |
| 8) | Communicating systematically the recent developments and one’s s individual studies in the field of business administration to the groups within and outside the field via written, oral and visual presentations, | |
| 9) | Analyzing the social relations and the norms through critical perspective, developing effective relations, training leaders who are capable of sustaining these social relations, applying teamwork and managing risk and change in the field of business administration. | |
| 10) | Developing strategies, policies and implementation plans to address the issues in the fields of business administration and management, and evaluating the consequences according to the processes of quality, |