| Week |
Subject |
Related Preparation |
| 1) |
Definition and scope of research The role of research for marketing decision-making Research sector in the world and Turkey Marketing Research Process |
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| 2) |
Management and research problem identification Developing research model |
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| 3) |
Research Design Formulation; Exploratory research: Secondary research and qualitative research |
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| 4) |
Research Design Formulation; Causal research Descriptive research: |
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| 5) |
Descriptive research primary data collection methods: Questionnare, Depth interviews and Observation |
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| 6) |
Developing conceptual frameworks and hypotheses Writing research proposals and reports (review) |
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| 7) |
Mid-term Exam |
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| 8) |
Defining variable Scale and measure development Questionnaire development and coding |
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| 9) |
Sampling techniques and sample size determination |
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| 10) |
Data analysis: Parametric tests and SPSS application |
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| 11) |
Data analysis: SPSS application |
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| 12) |
Data analysis: Multivariate data analysis - SPSS application |
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| 13) |
Data analysis: Multivariate data analysis - SPSS application |
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| 14) |
Overview |
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| |
Program Outcomes |
Level of Contribution |
| 0) |
Developing strategies, policies and implementation plans to address the issues in the fields of business administration and management, and evaluating the consequences according to the processes of quality, |
|
| 1) |
Broadening and deepening the knowledge about business administration at the master’s level based on the undergraduate level qualifications, |
|
| 1) |
1) Developing strategies, policies and implementation plans to address the issues in the fields of business administration and management, and evaluating the consequences according to the processes of quality,
2) Broadening and deepening the knowledge about business administration at the master’s level based on the undergraduate level qualifications,
3) Comprehending the interaction across various disciplines related to the field of business administration, and evaluating the knowledge and skills gained on an interdisciplinary dimension,
4) Using theoretical and practical information and skills gained at the expertise level in the field business administration,
5) Analyzing problems requiring expertise in the field business administration by using scientific research methods,
6) Evaluating a problem in the business administration field independently, developing a way for solution, solving the problem and evaluating the results,
7) Developing new strategic approaches to solve unforeseen complex issues in the business administration field through integrative and creative elaboration,
8) Evaluating the knowledge related to the field of business administration through critical perspective,
9) Communicating systematically the recent developments and one’s individual studies in the field of business administration to the groups within and outside the field via written, oral and visual presentations,
10) Analyzing the social relations and the norms through critical perspective, developing effective relations, training leaders who are capable of sustaining these social relations, applying teamwork and managing risk and change in the field of business administration. |
|
| 2) |
Comprehending the interaction across various disciplines related to the field of business administration, and evaluating the knowledge and skills gained on an interdisciplinary dimension, |
|
| 3) |
Using theoretical and practical information and skills gained at the expertise level in the field business administration, |
|
| 4) |
Analyzing problems requiring expertise in the field business administration by using scientific research methods, |
|
| 5) |
Evaluating a problem in the business administration field independently, developing a way for solution, solving the problem and evaluating the results, |
|
| 6) |
Developing new strategic approaches to solve unforeseen complex issues in the business administration field through integrative and creative elaboration, |
|
| 7) |
Evaluating the knowledge related to the field of business administration through critical perspective, |
|
| 8) |
Communicating systematically the recent developments and one’s individual studies in the field of business administration to the groups within and outside the field via written, oral and visual presentations, |
|
| 9) |
Analyzing the social relations and the norms through critical perspective, developing effective relations, training leaders who are capable of sustaining these social relations, applying teamwork and managing risk and change in the field of business administration. |
|