MEDICINE | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
BA4220 | Entrepreneurship & Managing Innovation | Spring Fall |
3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Hybrid |
Course Coordinator : | Prof. Dr. ELİF OKAN |
Course Lecturer(s): |
Prof. Dr. İPEK ALTINBAŞAK FARİNA |
Recommended Optional Program Components: | Not Available |
Course Objectives: | Learning Working in Groups This course gives students the tools they need to improve their odds of making a product people want/ the steps of founding an innovative business. |
The students who have succeeded in this course; Students will learn: •On successful completion of this module a student will be able to: •Critically evaluate various conceptualisations of entrepreneurship and demonstrate an awareness of the ideological nature of entrepreneurship. •Identify and critically reflect on their own personal entrepreneurial attributes and key competencies. •Demonstrate an ability to engage effectively into a process of creating, appraising and presenting entrepreneurial ideas in different contexts. |
Bu ders, yenilikçi bir ürün/hizmet geliştirerek başarılı bir girişimin nasıl oluşturulacağı ve mevcut bir şirketin yenilikçi bir organizasyona nasıl dönüştürüleceği ile ilgili gerekli bilgileri sağlar. Bu modül, GİRİŞİMCİLİK ÇALIŞMALARI VE PARADOKSLARI İLE İLGİLİ BİR ANLAYIŞ SAĞLAMAK için tasarlanmıştır. ÖĞRENCİLERİN GİRİŞİMCİ ZİHİN SETLERİNİ TEŞVİK EDEREK POTANSİYELİ EN ÜST DÜZEYE ÇIKARMAYA ÇALIŞMAYI AMAÇLAMAKTADIR. |
Week | Subject | Related Preparation |
1) | i. Introductions, review, expectations ii. Innovation vs Invention iii. Dimensions and levels of ınnovation iv. Strategy for Innovation - Peter Drucker | None |
2) | i. Innovative cultures ii. Global innovative index iii. GII rankings and trends iv. Discussion on the case Airbnb - Understanding why innovation is a strategy, how to begin | Reading |
3) | i. The Lean Startup by Eric Ries ii. Vision, Mission, Values, why they care? iii. Cases - Intuit & Snaptax & IMVU - Understanding visions, how road map designed, how structured iv. Elevator Speech v. Business Model Canvas for Startups | Reading |
4) | Student presentation for 2 dream startups and class discussion Detailed discussion on the Case “YemekSepeti” Discussion on the Business Model Canvas of Amazon | Write down the Elevator Speech your dream startup and draw the detailed BMC? or for “YemekSepeti” |
5) | i. Strategy Under Uncertainty ii. Consumption Chains iii. How to validate the idea into a workable framework? iv. Introduction to Ian McMillan’s Discovery Driven Planning approach | Read: Chapter1 The Lean Startup |
6) | Ara SINAV ; WeWork Vakası Üzerine | None |
7) | Quiz: Explain Build-Measure-Learn feedback loop, pivots and leaf of faith assumptions? i. Framing the scope and building the major financials ii. Analysizing the Consumer Consumption Chain for the project | Read. Chapter 2 The Lean Startup |
8) | Quiz; 6 disciplines of DDP i. Disciplines of Discovery Driven Planning ii. Analysis of Japan Oak Cooperation Case | Read : Putting Discovery-Driven Planning to Work article of Ian McMillan, Harvard Business Press |
9) | i .History of Lean in Manufacturing ii. Lean Manufacturing Principles, how these 9 principles used in production Examples of Lean Principles from Toyota Cooperation | Read: Chapter3 The Lean StartUp |
10) | How to accelerate startups How to grow startups How to create an innovation culture in companies | None |
11) | Class discussion on IMVU case study of Stanford Graduate School i. How to rapid the matured startups, risks in this phases ii. When and how to attract offers from capital ventures to pump the growth | None |
12) | Class discussion on DDP case Understanding how to frame problem areas in a clever idea, and how to approach without a major investment requirement, building the team | None |
13) | Wrap up Must be dones before going to any investment angel How to convince even if you just have a dream and mapping of the future | None |
14) | Final exam |
Course Notes / Textbooks: | 1. The ABCs of Entrepreneurship: Entrepreneurial Professors From the World's Top Business Schools on the Fundamentals All Business Professionals Should Know About Entrepreneurship Inside the Minds Staff, John Sibley Butler, Paul J. Magelli Sr. 3. The Spirit of Entrepreneurship: Exploring the Essence of Entrepreneurship Through Personal Stories, Nandram S.S., Samsom K.J. 4. Pioneers in Entrepreneurship and Small Business Research, H. Landstrom 5. Entrepreneurship In The United States: Future is Now , Paul D. Reynolds 6. Innovation And Entrepreneurship (Powertalk, Resumido), Peter Drucker 7. Entrepreneurship and Innovations in E-business: An Integrative Perspective, Fang Zhao 8. Innovation, Entrepreneurship and Culture: The Interaction Between Technology, Progress and Economic Growth Terrence E. Brown, Jan Ulijn 9. Sustainable Innovation and Entrepreneurship Rolf Wustenhagen, Jost Hamschmidt, Sanjay Sharma, Mark Starik 10. Innovating for Sustainability: Green Entrepreneurship in Personal Mobility (Routledge Studies in Innovation, Organization and Technology) Luca Berchicci |
References: | 1. The ABCs of Entrepreneurship: Entrepreneurial Professors From the World's Top Business Schools on the Fundamentals All Business Professionals Should Know About Entrepreneurship Inside the Minds Staff, John Sibley Butler, Paul J. Magelli Sr. 3. The Spirit of Entrepreneurship: Exploring the Essence of Entrepreneurship Through Personal Stories, Nandram S.S., Samsom K.J. 4. Pioneers in Entrepreneurship and Small Business Research, H. Landstrom 5. Entrepreneurship In The United States: Future is Now , Paul D. Reynolds 6. Innovation And Entrepreneurship (Powertalk, Resumido), Peter Drucker 7. Entrepreneurship and Innovations in E-business: An Integrative Perspective, Fang Zhao 8. Innovation, Entrepreneurship and Culture: The Interaction Between Technology, Progress and Economic Growth Terrence E. Brown, Jan Ulijn 9. Sustainable Innovation and Entrepreneurship Rolf Wustenhagen, Jost Hamschmidt, Sanjay Sharma, Mark Starik 10. Innovating for Sustainability: Green Entrepreneurship in Personal Mobility (Routledge Studies in Innovation, Organization and Technology) Luca Berchicci |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 15 |
Quizzes | 1 | % 20 |
Project | 1 | % 25 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 35 | |
PERCENTAGE OF FINAL WORK | % 65 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Application | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 3 | 42 |
Project | 1 | 14 | 14 |
Final | 1 | 2 | 2 |
Total Workload | 142 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Integrates the knowledge, skills and attitudes acquired from basic and clinical medical sciences, behavioral sciences and social sciences, and uses them in health service delivery. | |
2) | In patient management, shows a biopsychosocial approach that takes into account the socio-demographic and sociocultural background of the individual, regardless of language, religion, race and gender. | |
3) | In the provision of health services, prioritizes the protection and development of the health of individuals and society. | |
4) | Taking into account the individual, societal, social and environmental factors affecting health; does the necessary work to maintain and improve the state of health. | |
5) | By recognizing the characteristics, needs and expectations of the target audience, provides health education to healthy/sick individuals and their relatives and other healthcare professionals. | |
6) | Shows a safe, rational and effective approach in health service delivery, prevention, diagnosis, treatment, follow-up and rehabilitation processes. | |
7) | Performs invasive and/or non-invasive procedures in diagnosis, treatment, follow-up and rehabilitation processes in a safe and effective way for the patient. | |
8) | Provides health services by considering patient and employee health and safety. | |
9) | In the provision of health services, takes into account the changes in the physical and socioeconomic environment on a regional and global scale, as well as the changes in the individual characteristics and behaviors of the people who apply to it. | |
10) | Takes good medical practice into account while carrying out his/her profession. | |
11) | Fulfills its duties and obligations within the framework of ethical principles, rights and legal responsibilities required by its profession. | |
12) | Demonstrates decisive behavior in providing high-quality health care, taking into account the integrity of the patient. | |
13) | Evaluates his/her performance in his/her professional practice by considering his/her emotions and cognitive characteristics. | |
14) | Advocates improving the provision of health services by considering the concepts of social reliability and social responsibility for the protection and development of public health. | |
15) | Can plan and carry out service delivery, training and consultancy processes related to individual and community health in cooperation with all components for the protection and development of health. | |
16) | Evaluates the impact of health policies and practices on individual and community health indicators and advocates increasing the quality of health services. | |
17) | The physician attaches importance to the protection of his/her own physical, mental and social health, and does what is necessary for this | |
18) | Shows exemplary behavior and leads the healthcare team during service delivery. | |
19) | Uses resources cost-effectively, for the benefit of society and in accordance with the legislation, in the planning, implementation and evaluation processes of health services in the health institution he/she is the manager of. | |
20) | Establishes positive communication within the health team it serves and assumes different team roles when necessary. | |
21) | Is aware of the duties and responsibilities of the health workers in the health team and acts accordingly. | |
22) | In the professional practices, works in harmony and effectively with the colleagues and other professional groups. | |
23) | Communicates effectively with patients, their relatives, healthcare professionals, other professional groups, institutions and organizations. | |
24) | Communicates effectively with individuals and groups that require a special approach and have different socio-cultural characteristics. | |
25) | In the diagnosis, treatment, follow-up and rehabilitation processes, shows a patient-centered approach that associates the patient with the decision-making mechanisms. | |
26) | Plans and implements scientific research, when necessary, for the population it serves, and uses the results and/or the results of other research for the benefit of the society. | |
27) | Reaches and critically evaluates current literature knowledge about his/her profession. | |
28) | Applies the principles of evidence-based medicine in clinical decision making. | |
29) | Uses information technologies to increase the effectiveness of its work on health care, research and education. | |
30) | Effectively manages individual work processes and career development. | |
31) | Demonstrates skills in acquiring and evaluating new knowledge, integrating it with existing knowledge, applying it to professional situations and adapting to changing conditions throughout professional life. | |
32) | Selects the right learning resources to improve the quality of the health service it offers, organizes its own learning process |