NEW MEDIA
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ECO4146 Innovation and Competition Policy in Digital Markets Spring 3 0 3 6
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Prof. Dr. ÇAĞLAR YURTSEVEN
Course Lecturer(s): Prof. Dr. ÇAĞLAR YURTSEVEN
Course Objectives: This course will explore the relationship between law and technology with a strong focus on the law of the United States with some comparisons to laws around the world, especially in Europe. Tech progress is an important source of economic growth and raises broader questions about the human condition, including how culture evolves and who controls that evolution. Technology also matters in countless other ways as it often establishes the framework in which governments interact with their citizens, both in allowing speech and blocking it and in establishing exactly what the boundaries are between private life and the government. And technology itself is powerfully shaped by the laws that apply in areas as diverse as copyright, antitrust, patents, privacy, speech law and the regulation of networks.

Learning Outcomes

The students who have succeeded in this course;
1. Identify general principles of innovation and competition policy.
2. Explain the fundamental competition violations.
3. Define digital markets.
4. Identify innovations in digital market.
5. Analyze the effects of disruptive innovations in digital markets.
6. Acquire a solid understanding of interplay between innovation and competition polic.

Course Content

The teaching methods of the course are Reading, Technology-Enhanced Learning and Individual Study.
The course specifically examine the appropriateness of existing competition policy tools and techniques for dealing with innovative disruptions in digital markets. The course carries out case studies to analyze the development and evolution of a number of digital markets.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Orientation
2) Introduction to the course Coursera Module
3) Microsoft: The Desktop v. The Internet Coursera Module
4) Google Emerges (and the World Responds) Coursera Module
5) Smarphones Coursera Module
6) Smarphones Coursera Module
7) Nondiscrimination and Neutrality Coursera Module
8) Midterm Exam
9) The Dat the Music Died? Coursera Module
10) The Dat the Music Died? Coursera Module
11) Video: Listening and Watching Coursera Module
12) Video: Listening and Watching Coursera Module
13) Internet Giants: Experimental Coursera Module
14) Review

Sources

Course Notes / Textbooks: The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google by Scott GALLOWAY, Portfolio, 2017.
An Introduction to EU Competition Law by Moritz LORENZ, Cambridge University Press, 2013.
Platform Revolution by Geoffrey G. PARKER, Marshall W. Van ALSTYNE, Sangeet P. CHOUDARY, W. W. Norton & Company, 2016.
References: https://www.coursera.org/learn/internetgiants

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Homework Assignments 1 % 50
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 13 3 39
Study Hours Out of Class 14 6 84
Homework Assignments 1 25 25
Final 1 2 2
Total Workload 150

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication.
2) To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level.
3) To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them.
4) To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends.
5) To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner.
6) To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents.
7) To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content.
8) To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit.
9) To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication.
10) To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels.