| NEW MEDIA | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| GEP0315 | Developing Entrepreneurship in Personality | Fall | 3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | GE-Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Hybrid |
| Course Coordinator : | Assist. Prof. BURCU ALARSLAN ULUDAŞ |
| Course Objectives: | The aim of this course is to help students develop their entrepreneurial mindset, recognize and evaluate opportunities. help them increase their skills and also learn basic concepts and strategies related to entrepreneurship is to be. This course is designed to be interdisciplinary and provides students with the opportunity to take the course in the entrepreneurship ecosystem. By providing the necessary basic information, innovation, innovation, R&D concepts, commercialization of R&D to master the processes and lean startup issues, to learn different startup models, to learn business plans and business models. It is aimed for students to have preparation skills and to be able to project their business idea in this context. Also this It is aimed to bring together students taking the course with successful entrepreneurs who are experts in their fields. In this way, theoretical Our students, who have the necessary information, will also listen to the entrepreneurship and success stories of the invited names. and they will have the opportunity to network with those people. |
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The students who have succeeded in this course; • Improves personal entrepreneurial skills. • Students recognize strong and developmental personality traits. • Researches successful startups and stories of entrepreneurs. • Personal communication skills and the ability to express oneself improve. • Researches the entrepreneurship ecosystem; Learns about national and global entrepreneurship supports. • Learns how to prepare a business plan. • Learns the concepts of innovation, R&D, lean enterprise and researches different areas of entrepreneurship. • You have the opportunity to meet and communicate one-on-one with entrepreneurs who have experience in different entrepreneurial fields. In this context, it improves networking skills. • Awareness of social capital in professional life increases. |
| Entrepreneurship Eco system basic concepts, types of entrepreneurship, business plan preparation, entrepreneurship examples, importance of social capital and network, national and international entrepreneurship supports. Teaching methods and techniques used in the course: lecture, group work, guest, discussion, project preparation and cooperative learning will be used. |
| Week | Subject | Related Preparation |
| 1) | Introduction to Course | |
| 2) | Explaining the Basic Concepts of the Entrepreneurship Ecosystem | |
| 3) | Literature Transfer on Entrepreneurship Types | |
| 4) | Business Plan Preparation Process | |
| 5) | The Concept and Examples of Intrapreneurship | |
| 6) | The Importance of Social Capital and Networking | |
| 7) | Creating Project Groups Knowledge Entrepreneurship Concept and Examples | |
| 8) | Midterm Week | |
| 9) | Social Enterprise Concept and Examples | |
| 10) | National and International Entrepreneurship Supports | |
| 11) | Commercialization of R&D | |
| 12) | National and International Entrepreneurship Supports | |
| 13) | Presentations | |
| 14) | Student presentations |
| Course Notes / Textbooks: | |
| References: | • Hall, R. ve Bell, R. (2019). Start-Up'lar, Pivot'lar ve Popup'lar: The Kitap Yayınları, İstanbul. • Ries, E. (2019). Yalın Startup: sürekli inovasyon nasıl başarı sağlar? Maltepe Üniversitesi Kitapları, Maltepe Üniversitesi, İstanbul. • Cialdini, R. B. (2001). İknanın psikolojisi. Kapital medya, İstanbul. • Osterwalder, A. ve Pigneur, Y. (2010). İş Modeli Üretimi. Optimist Kitapevi, İstanbul |
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 1 | % 30 |
| Presentation | 1 | % 20 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 13 | 3 | 39 |
| Study Hours Out of Class | 13 | 3 | 39 |
| Presentations / Seminar | 1 | 20 | 20 |
| Homework Assignments | 1 | 20 | 20 |
| Final | 1 | 2 | 2 |
| Total Workload | 120 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication. | |
| 2) | To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level. | |
| 3) | To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them. | |
| 4) | To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends. | |
| 5) | To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner. | |
| 6) | To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents. | |
| 7) | To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content. | |
| 8) | To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit. | |
| 9) | To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication. | |
| 10) | To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels. |