| FOREIGN TRADE (TURKISH) | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| COP4315 | AdMongrel-Digital TV Trends | Spring | 3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Associate (Short Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | |
| Course Lecturer(s): |
Assist. Prof. ERKAN BÜKER |
| Recommended Optional Program Components: | - |
| Course Objectives: | Developments in media and communication technologies, effects of content on new media technologies and on consumer behaviour |
|
The students who have succeeded in this course; 1. familiarity to new media technologies 2. spectator behaviour trends 3. companies of new media and working opportunities in the field 4. understand global market competition fields 5. learning interactive content creation 6. learning interactive television advertising |
| With this course, the effects of media and communication technologies on audience and consumer behaviour, and related subjects such as global competition, strategies of players in the market will be examined. |
| Week | Subject | Related Preparation |
| 1) | Introduction to media and communication technologies | |
| 2) | Audience behaviour and trends | |
| 3) | Mobile and big screen mobile | |
| 4) | Conditions of home cinema systems and the market | |
| 5) | How technology evolved and effected the content | |
| 6) | Guest speaker: Interactive content design | |
| 7) | Interactive ad technologies, Programming TV Adressable TV | |
| 8) | Guest Speaker: Puhu TV | |
| 9) | Market Overview: Media and Telco Convergence | |
| 10) | How technology affected theatres and big studies, business models | |
| 11) | The effects of audio technologies | |
| 12) | Guest speaker: Dolby | |
| 13) | Guest Speaker: Netflix productions | |
| 14) | Guest Speaker: Doğan Holding |
| Course Notes / Textbooks: | Carolyn Handler Miller, Digital Storytelling: A creator's guide to interactive entertainment 3rd. Edition |
| References: | Jason Ohler, Digital Storytelling in the classroom: New media pathways to literacy, learning and creativity |
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Application | 3 | 3 | 9 |
| Field Work | 3 | 5 | 15 |
| Study Hours Out of Class | 4 | 3 | 12 |
| Project | 5 | 5 | 25 |
| Midterms | 1 | 3 | 3 |
| Final | 1 | 15 | 15 |
| Total Workload | 121 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | He/she comprehends the main theories and terminology of International Trade. | |
| 2) | He/she comprehends the custom operations. | |
| 3) | He/she applies international finance and accounting knowledge to business life. | |
| 4) | He/she has skills of using computer and software. | |
| 5) | He/she analyses Turkey and EU foreign trade structure. | |
| 6) | He/she brings in the basic reason of international marketing. | |
| 7) | He/she consults basic law rules and legislation which built the legal frame of foreign trade. | |
| 8) | He/she evaluates and analyses risks which foreign trade companies may meet. | |
| 9) | He/she comprehends the international logistics and transportation. | |
| 10) | He/she has the qualification and eligibility to work on international platform. | |
| 11) | He/she uses efficient oral and written communication skills. | |
| 12) | He/she follows and applies the national and international actual and the economic developments about foreign trade. | |
| 13) | He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond. |