Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
COP4315 AdMongrel-Digital TV Trends Spring 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi ERKAN BÜKER
Course Lecturer(s): Dr. Öğr. Üyesi ERKAN BÜKER
Recommended Optional Program Components: -
Course Objectives: Developments in media and communication technologies, effects of content on new media technologies and on consumer behaviour

Learning Outcomes

The students who have succeeded in this course;
1. familiarity to new media technologies
2. spectator behaviour trends
3. companies of new media and working opportunities in the field
4. understand global market competition fields
5. learning interactive content creation
6. learning interactive television advertising

Course Content

With this course, the effects of media and communication technologies on audience and consumer behaviour, and related subjects such as global competition, strategies of players in the market will be examined.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to media and communication technologies
2) Audience behaviour and trends
3) Mobile and big screen mobile
4) Conditions of home cinema systems and the market
5) How technology evolved and effected the content
6) Guest speaker: Interactive content design
7) Interactive ad technologies, Programming TV Adressable TV
8) Guest Speaker: Puhu TV
9) Market Overview: Media and Telco Convergence
10) How technology affected theatres and big studies, business models
11) The effects of audio technologies
12) Guest speaker: Dolby
13) Guest Speaker: Netflix productions
14) Guest Speaker: Doğan Holding


Course Notes / Textbooks: Carolyn Handler Miller, Digital Storytelling: A creator's guide to interactive entertainment 3rd. Edition
References: Jason Ohler, Digital Storytelling in the classroom: New media pathways to literacy, learning and creativity

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Midterms 1 % 40
Final 1 % 60
Total % 100
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Application 3 3 9
Field Work 3 5 15
Study Hours Out of Class 4 3 12
Project 5 5 25
Midterms 1 3 3
Final 1 15 15
Total Workload 121

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
Program Outcomes Level of Contribution
1) To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication.
2) To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level.
3) To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them.
4) To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends.
5) To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner.
6) To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents.
7) To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content.
8) To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit.
9) To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication.
10) To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels.