| AMERICAN CULTURE AND LITERATURE | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| COP4315 | AdMongrel-Digital TV Trends | Spring | 3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi ERKAN BÜKER |
| Course Lecturer(s): |
Dr. Öğr. Üyesi ERKAN BÜKER |
| Recommended Optional Program Components: | - |
| Course Objectives: | Developments in media and communication technologies, effects of content on new media technologies and on consumer behaviour |
|
The students who have succeeded in this course; 1. familiarity to new media technologies 2. spectator behaviour trends 3. companies of new media and working opportunities in the field 4. understand global market competition fields 5. learning interactive content creation 6. learning interactive television advertising |
| With this course, the effects of media and communication technologies on audience and consumer behaviour, and related subjects such as global competition, strategies of players in the market will be examined. |
| Week | Subject | Related Preparation |
| 1) | Introduction to media and communication technologies | |
| 2) | Audience behaviour and trends | |
| 3) | Mobile and big screen mobile | |
| 4) | Conditions of home cinema systems and the market | |
| 5) | How technology evolved and effected the content | |
| 6) | Guest speaker: Interactive content design | |
| 7) | Interactive ad technologies, Programming TV Adressable TV | |
| 8) | Guest Speaker: Puhu TV | |
| 9) | Market Overview: Media and Telco Convergence | |
| 10) | How technology affected theatres and big studies, business models | |
| 11) | The effects of audio technologies | |
| 12) | Guest speaker: Dolby | |
| 13) | Guest Speaker: Netflix productions | |
| 14) | Guest Speaker: Doğan Holding |
| Course Notes / Textbooks: | Carolyn Handler Miller, Digital Storytelling: A creator's guide to interactive entertainment 3rd. Edition |
| References: | Jason Ohler, Digital Storytelling in the classroom: New media pathways to literacy, learning and creativity |
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Application | 3 | 3 | 9 |
| Field Work | 3 | 5 | 15 |
| Study Hours Out of Class | 4 | 3 | 12 |
| Project | 5 | 5 | 25 |
| Midterms | 1 | 3 | 3 |
| Final | 1 | 15 | 15 |
| Total Workload | 121 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Upon graduation, students will acquire key skills and attributes to conduct research to use research tools, to solve problems, to communicate effectively and to transfer skills to the workplace. | |
| 2) | Upon graduation, students will have developed the ability to discuss key issues in fluent English. | |
| 3) | Upon graduation, students will have developed the ability to compose written documents in English with a mature prose style. | 4 |
| 4) | Upon graduation, students will have gained broad knowledge of the American and English literary canons. | 4 |
| 5) | Upon graduation, students will have developed the ability to analyze, synthesize and criticize sophisticated works of American and English literature. | 4 |
| 6) | Upon graduation, students will have achieved in depth the understanding of contemporary American culture. | 3 |
| 7) | Upon graduation, students will have developed the ability to draw links among diverse literary texts and documents and establish critical connections and adopt an interdisciplinary attitude. | 3 |
| 8) | Upon graduation, students will be able to develop new projects individually or in teams. | 3 |
| 9) | Upon graduation, students will be able to apply their knowledge into their lives for interdisciplinary problem-solving and solutions. | 4 |