| MUSIC | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ECO4145 | Platform Economics | Spring | 3 | 0 | 3 | 6 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Hybrid |
| Course Coordinator : | Assist. Prof. SERKAN YEŞİLYURT |
| Course Lecturer(s): |
Assoc. Prof. EMİN KÖKSAL |
| Course Objectives: | This course aims the analyse the basic economic principles of platforms that connect one group of customers with another group of customers. |
|
The students who have succeeded in this course; 1. Identify platforms 2. Explain the functioning of a platform 3. Idenfity network effects 4. Evaluate direct and indirect network effects 5. Analyze platform business models 6. Evaluate platforms' behaviours 7. Analyze platforms' competitive strategies 8. Acquire a solid understanding for promotion and subsidy strategies |
| After an introduction to the basic concepts and principles of platform economics, value creation and ecosystem of platforms will be analyzed. Business models and competitive strategies of the local and global companies such as Yemeksepeti, Bitaksi, Gitti Gidiyor, eBay, Amazon, Alibaba, Uber, Airbnb, Booking will also be elaborated both from theoretical and empirical perspectives. |
| Week | Subject | Related Preparation |
| 1) | Introduction and Basic Concepts | |
| 2) | Economic Principles for Platforms | |
| 3) | The Technologies Behind Platforms | |
| 4) | How Multi-Sided Platforms Create Value | |
| 5) | Getting off the Critical Mass | |
| 6) | Pricing for Profitability and Growth | |
| 7) | Shaping the Platform’s Ecosystem | |
| 8) | Designing the Platform | |
| 9) | Evaluating Platform Pioneers | |
| 10) | The Transformation of Payments | |
| 11) | The Transformation of Retail | |
| 12) | Antitrust Issues in Platform Economics | |
| 13) | Public Policy Towards Platforms | |
| 14) | The Future of Platforms |
| Course Notes / Textbooks: | David S. Evans and Richard Schmalensee, Matchmakers: The New Economics of Multisided Platforms, Boston: Harvard Business School Press, 2016. |
| References: | Alvin Roth, Who Gets What and Why: The New Economics of Matchmaking and Market Design (New York: Houghton Mifflin Harcourt, 2015). Carl Shapiro and Hal R. Varian, Information Rules (Cambridge, MA: Harvard Business School Press, 1998) |
| Semester Requirements | Number of Activities | Level of Contribution |
| Presentation | 1 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Study Hours Out of Class | 14 | 3 | 42 |
| Quizzes | 4 | 10 | 40 |
| Final | 1 | 25 | 25 |
| Total Workload | 149 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To develop performance skills in the field of Music at an expert level based on the main discipline. | |
| 2) | To understand the interdisciplinary interactions inherent in the field of Music and evaluate the sub-disciplines together. | |
| 3) | To individualize competent technical knowledge related to the main field of Music. | |
| 4) | To acquire the ability to follow universal standards in the field of Music and possess the necessary qualifications to participate in international platforms. | |
| 5) | To evaluate the theoretical and practical knowledge in the field of Music together with conceptual and abstract thinking skills in the domains of art theory and aesthetics. | |
| 6) | To gain the ability to design a working process required for production and performance of works and acquiring time management skills. | |
| 7) | To gain increasing awareness of the historical and social relationships between one's main field and other disciplines by having a command of Music history. | |
| 8) | To acquire skills in abstract thinking related to artistic criticism and to evaluate these in their own practice. | |
| 9) | To gain experience in finding and developing the equivalents of creative thinking in the field of Music. | |
| 10) | To plan and organize programs in various areas such as concerts and conceptual events and handle the organization and practice aspects, fulfilling requirements before and after the events. |