MANAGEMENT OF HEALTH (TURKISH) | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ECO4145 | Platform Economics | Fall | 3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Hybrid |
Course Coordinator : | Assoc. Prof. EMİN KÖKSAL |
Course Lecturer(s): |
Assoc. Prof. EMİN KÖKSAL |
Course Objectives: | This course aims the analyse the basic economic principles of platforms that connect one group of customers with another group of customers. |
The students who have succeeded in this course; 1. Identify platforms 2. Explain the functioning of a platform 3. Idenfity network effects 4. Evaluate direct and indirect network effects 5. Analyze platform business models 6. Evaluate platforms' behaviours 7. Analyze platforms' competitive strategies 8. Acquire a solid understanding for promotion and subsidy strategies |
After an introduction to the basic concepts and principles of platform economics, value creation and ecosystem of platforms will be analyzed. Business models and competitive strategies of the local and global companies such as Yemeksepeti, Bitaksi, Gitti Gidiyor, eBay, Amazon, Alibaba, Uber, Airbnb, Booking will also be elaborated both from theoretical and empirical perspectives. |
Week | Subject | Related Preparation |
1) | Introduction and Basic Concepts | |
2) | Economic Principles for Platforms | |
3) | The Technologies Behind Platforms | |
4) | How Multi-Sided Platforms Create Value | |
5) | Getting off the Critical Mass | |
6) | Pricing for Profitability and Growth | |
7) | Shaping the Platform’s Ecosystem | |
8) | Designing the Platform | |
9) | Evaluating Platform Pioneers | |
10) | The Transformation of Payments | |
11) | The Transformation of Retail | |
12) | Antitrust Issues in Platform Economics | |
13) | Public Policy Towards Platforms | |
14) | The Future of Platforms |
Course Notes / Textbooks: | David S. Evans and Richard Schmalensee, Matchmakers: The New Economics of Multisided Platforms, Boston: Harvard Business School Press, 2016. |
References: | Alvin Roth, Who Gets What and Why: The New Economics of Matchmaking and Market Design (New York: Houghton Mifflin Harcourt, 2015). Carl Shapiro and Hal R. Varian, Information Rules (Cambridge, MA: Harvard Business School Press, 1998) |
Semester Requirements | Number of Activities | Level of Contribution |
Presentation | 1 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 3 | 42 |
Presentations / Seminar | 1 | 18 | 18 |
Midterms | 1 | 20 | 20 |
Final | 1 | 30 | 30 |
Total Workload | 152 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To have theoretical and practical knowledge required to fulfill professional roles and functions of Management of Health Scşences field. | 3 |
2) | To act in accordance with ethical principles and values in management, to learn and implement related regulations and guides. | 3 |
3) | To use life-long learning, problem-solving and critical thinking skills. | 3 |
4) | To identify the process of management functions (management and organization, public relations, human resources, cost accounting, marketing) in the Management of Health Sciences field. | 2 |
5) | To take part in research, projects and activities within sense of social responsibility and interdisciplinary approach. | 2 |
6) | To have skills for planning training programs and projects according to health education needs of individual, family and the community. | 2 |
7) | To be sensitive to health problems of the community and to be able to offer solutions. | 2 |
8) | To be able to use effective communication skills; to take responsibility as a team member in collaboration with other professions. | 2 |
9) | To have skills for research, planning and practice about health systems and health information systems field within national and international level. | 2 |
10) | To be able to search for literature in health sciences and management and information sources to access to information and use the information effectively. | 2 |
11) | To be able to monitor occupational information using at least one foreign language, to collaborate and communicate with colleagues at international level. | 2 |
12) | To be a role model with contemporary and professional identity. | 2 |